Message To Women Entrepreneurs By Jennifer Safruk On International Women’s Day

Small Business Canada

Jennifer Safruk – Vice President of Mobile Sales and Product Management, Samsung Canada

Named one of Canada’s Top 25 Inspirational Women in 2020, Jennifer is a technology and mobile communications leader with over 20 years’ experience at some of the world’s largest technology companies.

As the Vice President of the Mobile Division at Samsung Canada, Jennifer currently leads the largest division within the company’s Canadian operations, overseeing all aspects of the business, including sales, marketing, product management, supply chain, and analytics.

Her work and impact at Samsung over the past five years have been award-winning – most recently winning Staples ‘Technology Vendor of the Year’ and 2x Digiday Content Marketing Awards. In 2018, she led the business in achieving the highest brand measurement score in Samsung Canada history, as well as global #1 subsidiary in Supply Chain Management and Revenue.

Jennifer is a true industry veteran, beginning her mobile career at Openwave where she helped launch the first WAP gateway and location-based services in Canada. She then held a leadership role at HTC, overseeing North American Sales for Symphony Teleca, and was instrumental in launching Palm’s WebOS.

As a woman in business, I believe it is essential to be honest and transparent. I attribute much of my success to being confident and speaking up when I know something, and, just as importantly, being honest when I don’t. In the last year, we’ve seen many women-led businesses around the world thrown into survival mode. For all of you who are struggling, I want to urge you to speak up when you believe in something. Don’t be afraid to push and don’t be afraid to ask questions when you aren’t sure. Be transparent about what you need, and people will respond.

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