Message To Women Entrepreneurs By Lori Darlington On International Women’s Day
This year the theme for International Women’s Day is ‘Choose to Challenge’ because challenge leads to change. I...
Small Business Canada
This year the theme for International Women’s Day is ‘Choose to Challenge’ because challenge leads to change. I believe each of us has the capability to be personal agents of change when it comes to inclusion. Whether it’s speaking up for others, serving as an ally or continuing to learn and educate ourselves about gender equality. So as we acknowledge the impact COVID19 has had on women both here in Canada and globally, I encourage ongoing conversation and action to celebrate and support women leaders and business owners who can inspire future generations to take the same journey.
Lori Darlington – Vice President, Small Business & Strategic Partnerships, RBC
She is responsible for leading RBC’s Small Business segment and teams. In her role, Lori provides strategic oversight in delivering market-leading client experiences through innovative partnerships and differentiated, beyond banking solutions to help aspiring entrepreneurs and Canadian business owners start, manage and grow their ventures. She also leads the strategy development for RBC’s Business Financial Services portfolio, including its client experience, CRM (client relationship management) and data analytics strategies.
Lori has more than 20 years of experience within the financial services and technology sectors. In her previous roles, Lori has had a strong focus on sales, client acquisitions and national employee engagement across various product groups, branch networks, large operation centres and corporate head office environments.
Lori earned her Bachelor of Arts in Psychology from University of Western Ontario and an MBA from the Richard Ivey School of Business.
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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