By James Rowley – President, Glenmore Printers
We all know how important first impressions are, and that is especially true when it comes to your products and their packaging. Your brand’s packaging is a great opportunity to help your product stand out from the crowd. Creating a unique and memorable packaging experience can help with your brand awareness and keep your business top of mind for your customers. Here are some tips to keep in mind when you’re thinking about custom packaging for your brand.
Invest Time into your Design:
The design of your packaging is an extension of your marketing and one of the most impactful ways to portray your brand image. If designing isn’t your forte, it can be worthwhile to work with an experienced designer that can help with making your packaging dreams a reality. It is definitely an investment of time and money, but you will not regret creating an impactful, one-of-a-kind design that is truly representative of your brand; and your customers will certainly notice.
The design of your packaging is an extension of your marketing and one of the most impactful ways to portray your brand image. Share on X
Think Outside the Box:
Encourage yourself to get creative when it comes to the shape of your packaging! Take into consideration the interesting and different shapes of packaging available and how it can cater to the shape of your product. Functionality and design can definitely pair well here to create a unique yet reliable packaging option for your products.
Encourage Social Shares:
Incorporating a QR code or intentional design for social media shares is a great way to encourage customers to share their experiences. By having unique and custom packaging, your customers are already way more likely to share about their experience on social media, but this little added touch could be a great way to incentivize customers and almost guarantee their shares. Personal touches such as a handwritten ‘thank you’ card or another sentimental touch can work very well for online shares as well.
You already have amazing products, now let’s make sure your packaging creates the first impression your brand deserves! By incorporating custom packaging shapes, investing in your design, and adding unique touches, your brand will create a long-lasting impression for your customers and encourage them to think of you for future purchases!
