People always think recycling papers are the best way, however recycling process has its own drawbacks because the process involves deinking, bleaching, carbon emissions. At Greenii Inc. We introduce upcycling of paper waste into bags rather than recycling.
Given the prevailing situation of heightened environmental awareness, it is becoming more difficult for businesses to innovate sustainably. At the forefront of this movement is Purushothaman Cannane’s Greenii Inc., which promotes economic progress while tackling urgent ecological issues. In fact, Purush founded Greenii Inc. out of a strong commitment to environmental sustainability in response to Canada’s prohibition on single-use plastics. The company has shown a commitment to minimizing paper waste, conserving trees, and addressing pollution since its establishment in July 2019. Their creative techniques and quick-fix approach turn newsprints, magazines, and flyers into paper bags without using chemicals or pulping, providing a really environmentally friendly alternative.
So what’s Greenii Inc. all about, really? A commitment to environmental stewardship and social responsibility is fundamental to Greenii Inc.’s foundation. The organization promotes diversity and inclusion by partnering with local employment initiatives to hire immigrant, refugee, and newcomer women, creating work possibilities. So far, Greenii Inc. has trained and empowered 15 immigrant employees, promoting community participation and empowerment.
Greenii Inc.’s performance is evaluated not just based on financial metrics but also on its concrete environmental impact. By adopting a triple-bottom-line strategy, including the environment, society, and economic gain, they have successfully preserved over 100 trees, manufactured 1,50,000 newsprint paper bags, and substantially mitigated pollution. Through the process of upcycling paper trash, it has been possible to effectively conserve water, energy, and resources while simultaneously introducing a new product category known as upcycled paper bags. For every 1 metric ton of papers upcycled, we save 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, and 380 gallons of oil, 165 gallons of gasoline, 250 pounds of carbon dioxide.
“In a gentle way, you can shake the world.” – Mahatma Gandhi
That being said, there have been difficulties along the way toward sustainability. Greenii Inc. has challenges in expanding its manufacturing capacity and enhancing customer and community knowledge about the significance of upcycling. However, they demonstrate resilience by using technology to improve productivity and collaborating with educational institutions to create inventive approaches. Greenii Inc. built the World’s first semi-automatic assembly line and process that can produce 500 paper bags which is 10X faster than manual process. In his advice to upcoming small businesses, Purush stresses the need to prioritize sustainability over profit, reduce single-use products, and promote a circular economy. By adopting these principles and promoting environmentally responsible practices, companies have the potential to not only achieve economic success but also positively impact the environment and society as a whole. It’s a Win-Win situation for the People-Planet.
To learn more about their upcoming projects and products, visit Greenii’s website here.
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