Skip to main content
Thursday, November 5, 2026 Canada’s leading platform for small business insights
CanadianSME Business Magazine

No matches yet — press Enter to search everything.

Advertise With Us Subscribe Free
Menu
Subscribe Free
Latest News

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers

Experts in digital commerce solutions share their strategies for reducing exposure to inflationary pressures and economic downturns Pivotree...

CanadianSMEPublished September 22, 2022 · 3 min read
Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers

In this article3 sections
  1. Stop The Friction, Survive The Recession – Live Webinar…
  2. Register Today
  3. About Pivotree

Experts in digital commerce solutions share their strategies for reducing exposure to inflationary pressures and economic downturns

Pivotree Inc. ( TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions, invites brand leaders to attend an exclusive live webinar, Stop the Friction: Survive the Recession. This event will be hosted by Mike Leibovitz, General Manager, Digital Solutions, Pivotree, featuring special guests Ashlee Aldridge, Founder and CEO, Reach Partners, and former CIO for DSW, Restoration Hardware, and Golfsmith International; and Bill Mirabito, Interim VP eCommerce and Consultant, Chameleon Collective, and former CTO for Francesca’s.

In order to help retailers and brand manufacturers navigate recession periods and the year ahead, this expert panel will share insights into how to shore up people, process and technology. The panel will provide tips aimed at reducing friction from within retail organizations in order to improve customer interactions and provide frictionless experiences. 

As inflationary pressures increase globally, consumers are expected to reduce spending. Still reeling from the pandemica and ensuing supply chain disruptions, retailers need to pay even more attention to improving experience to keep customers coming back, protect market share and boost revenues.

“The pandemic changed eCommerce forever – and with a potential economic recession looming, we want to ensure we do what we can to help prepare our global brand customers,” says Mike Leibovitz. “We have a unique opportunity to accelerate your digital transformation journey, by helping you discover your key capabilities and how you can prioritize them to drive the greatest return on investment.”

“There is no doubt Retail will continue to face extraordinary challenges, requiring executives to embrace a continual transformative mindset,” says Ashlee Aldridge, who has led digital transformation initiatives for notable retailers including DSW and Restoration Hardware. Bill Mirabito, whose most recent experience includes acting as interim CTO for Francesca’s, adds: “No one has the luxury anymore to throw things at the wall and see what sticks. There is an appetite these days for incremental improvement.”

How you remove points of friction (internally and externally) and deliver true end-to-end frictionless commerce for their customers can make a big difference. Register Today to attend the session to help you address the friction inside your organization to enhance customer experience and help you thrive – not just survive – through any market challenge.

To attend or learn more:

Stop The Friction, Survive The Recession – Live Webinar presentation

  • What has the most potential to drive ROI in 2023
  • How you can leverage people, process and technology to target your most critical business challenges
  • Key areas of customer experience to take you through this recession and beyond

Date: Wednesday, October 5th

Time: 12:30 PM  – 1:30PM EST

Speakers:
Ashlee Aldridge, Founder, Managing Partner and CEO, Reach Partners
Bill Mirabito, Interim VP eCommerce and Consultant, Chameleon Collective
Mike Leibovitz, GM, Digital Solutions, Pivotree

Register Today

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Pivotree

Pivotree, a leader in frictionless commerce, designs, builds and manages digital platforms in Commerce, Data Management, and Supply Chain for over 250 major retail and branded manufacturers globally. Pivotree’s portfolio of digital solutions, managed and professional services help provide retailers with true end-to-end solutions to manage complex digital commerce platforms, along with ongoing support from strategic planning through platform selection, deployment, and hosting, to data and supply chain management. Headquartered in Toronto, Canada with offices and customers in the Americas, EMEA, and APAC. Pivotree is widely recognized as a high-growth company and industry leader. For more information, visit www.pivotree.com.

SOURCE Pivotree Inc.

For further information: Sarah Kirk-Douglas, Vice President of Marketing, Pivotree, sarah.kirk-douglas@pivotree.com, 905-251-6502

CanadianSME

With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.

View profile →

Related articles

Free every month
CanadianSME Small Business Magazine, October 2026, featuring executive coach Nadine Zeinoun Khoury
October 2026 issue out now
Free for Canadian business owners

Get the Magazine and the Tuesday Briefing

Each new issue of CanadianSME Small Business Magazine, plus a weekly email with CRA deadlines and grant intakes.

No spam. Unsubscribe anytime. See our privacy policy.
Free

By downloading you agree to our terms and privacy policy.
· Reader offer

Enter your email to unlock the code. You’ll also get the Tuesday Briefing — unsubscribe anytime.