Can’t Afford It? How Collective Buying Changes Everything
Today, we explore the evolution of purchasing power and the rise of crowd-purchasing, a model turning individual “wants” into collective wins in 2026.
Episode notes
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore the evolution of purchasing power and the rise of crowd-purchasing, a model turning individual “wants” into collective wins in 2026. Joining us is Joe Rubini , founder of Razzall Inc. and the Rally Group of Companies . Joe shares his journey from building a logistics empire to creating a tech-driven community commerce platform.



