Episode notes

Welcome to the CanadianSME Small Business Podcast, hosted by Brent Edwards . Today, we explore how high-performance technical apparel and footwear are engineered for extreme conditions. In 2026, scaling a heritage consumer brand requires moving past boardroom assumptions to implement rigorous product validation, climate-rated material testing, and multi-channel expansion strategies. Joining us is Mark Hubner , Managing Director at Baffin , a third-generation brand leader and extreme explorer.

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