The 80% Unconscious Rule: Is Your Market Research Missing the Truth?
What if the biggest business decisions happen before customers even realize they are making them? Today, we explore the hidden emotions, cultural influences, and human behaviors shaping modern consumer choices.
Episode notes
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. What if the biggest business decisions happen before customers even realize they are making them? Today, we explore the hidden emotions, cultural influences, and human behaviors shaping modern consumer choices. Joining us is Johanna Faigelman , Founder and CEO of HumanBranding . A pioneer in applied anthropology, Johanna helps global brands like Nestlé and Logitech uncover deeper human insights while building a globally recognized, bootstrapped consulting firm from Toronto.
