The Agentic Premium: Why Traditional Customer Experience Fails to Convert Autonomous Machine Shoppers
Customer expectations are moving faster than traditional digital experiences can keep up. Today, we explore how AI, personalization, and connected commerce are reshaping the way brands attract, serve, and retain…
Episode notes
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Customer expectations are moving faster than traditional digital experiences can keep up. Today, we explore how AI, personalization, and connected commerce are reshaping the way brands attract, serve, and retain customers. Joining us is Jacquelyn Baker , Global General Manager, Consumer at APPLY . With over 23 years of experience across brands including General Mills, PepsiCo, P&G, and Kraft Heinz, Jacquelyn brings deep expertise in omnichannel strategy, retail media, and digital transformation.
