The Canada–Africa Trade Opportunity: How Due Diligence and Local Partnerships Unlock Emerging Markets
Taking a business across borders is about far more than finding a new market; it takes trust, preparation, and the right local relationships. Today, we explore how Canadian SMEs can build stronger commercial bridges…
Episode notes
Welcome to today’s episode of the CanadianSME Small Business Podcast, hosted by Maheen Bari. Taking a business across borders is about far more than finding a new market; it takes trust, preparation, and the right local relationships. Today, we explore how Canadian SMEs can build stronger commercial bridges with Africa. Joining us is Ali Soumah , Founder, President and CEO at ALI SOUMAH BUSINESS CENTER (ASBC) . With a multicultural background spanning Saudi Arabia, Senegal, Sierra Leone, Guinea, and Canada, Ali brings a unique perspective on trade, investment readiness, due diligence, and international business development.
