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Episode 1177 · 14 min

The Discovery Premium: Why Traditional Google Strategy Fails Generative AI Engine Citations

Today, we break down Generative Engine Optimization, local map pack tracking, and programmatic asset strategies for high-intent commercial keywords. In 2026, businesses must move beyond basic websites to AI-driven…

0:0014:16

Episode notes

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we break down Generative Engine Optimization, local map pack tracking, and programmatic asset strategies for high-intent commercial keywords. In 2026, businesses must move beyond basic websites to AI-driven schemas and technical ledger architectures. Joining us is Martin Vassilev , Founder and CEO of Ottawa SEO Inc. Martin is an elite search strategist and software engineer, known for ranking over 200 web properties and being profiled in The New York Times for a record-breaking search engine achievement. He personally designs every technical brief and authority pipeline for his clients.

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