Episode 1155 · 15 min
The Identity Engine: How Authentic Consumer Rituals Fuel Modern Enterprise Growth
Today, we focus on data-driven campaigns, authentic cultural insights, and community-first brand activation across Canada.
0:0014:48
Episode notes
Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari, where we explore strategies for modern marketing and customer engagement. Today, we focus on data-driven campaigns, authentic cultural insights, and community-first brand activation across Canada. Joining us is Björn Bruschke , Associate Vice President of Marketing, Insurance at TD Bank Group , with over 15 years leading national marketing programs and multi-million-dollar growth initiatives.
