Episode 1121 · 20 min
The Marketing Tech Trap: Why Your Strategy is More Important Than Your Tools
Today, we explore how smart lifecycle marketing, customer retention, and sensible strategy are helping brands grow sustainably in an increasingly crowded digital market.
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Episode notes
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how smart lifecycle marketing, customer retention, and sensible strategy are helping brands grow sustainably in an increasingly crowded digital market. Joining us is Katherine Lesperance , Founder and CEO of Sensible Marketer Inc. Kat shares how businesses can simplify marketing complexity and build long-term customer relationships through data-driven execution.
