Episode notes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore why modern growth marketing is no longer about collecting more tools, but about building smarter systems that deliver real customer value. Joining us is Elie Najm , Growth Marketing Manager at eZsign . Elie shares how businesses can simplify their tech stacks, strengthen positioning, and stay human in an AI-driven marketplace.

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