Episode notes

Welcome to today’s episode of the CanadianSME Small Business Podcast, hosted by Maheen Bari . When a business knows its subject but struggles to explain its value, even great ideas can disappear in the noise. Today, we explore how clearer language, stronger storytelling, and better listening can turn expertise into connection. Joining us is Alison Copeland , Founder of Copeland Creative . An award winning creative leader with experience shaping thought leadership for brands including Accenture Song, BDO Canada, Deloitte, IBM, and Workday, Alison brings a refreshingly human approach to making complex ideas easier to understand.

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