Canadian SMEs are the backbone of our economy, driving innovation, employment and vibrancy within our communities. To remain competitive in today’s rapidly evolving business environment, small and medium sized businesses must embrace tools that address the needs of a modern workforce. As employees seek more flexibility, meaningful engagement, and growth, leaders can foster both productivity and well-being by equipping their teams with the right technologies and employing the right leadership approaches.
At HP, we recently launched our second annual HP Work Relationship Index (WRI), a comprehensive study that explores the world’s relationship with work. With the majority of Canadian knowledge workers seeking tailored solutions, AI has emerged as a powerful tool, enhancing productivity and customizing work experiences to fit individual preferences.
Our research reveals that personalized work experiences are a top priority for 69 per cent of Canadian knowledge workers and 73 per cent of business leaders. Additionally, 60 per cent of those using AI are actively tailoring their AI tools to boost productivity and meet their unique needs. Notably, the adoption of AI in the workplace has grown significantly, with 59 per cent of Canadian knowledge workers now using AI—up from 38 per cent last year.
Navigating the future of work and this shift to tailored, AI-driven work environments can be challenging, especially for SMEs with limited resources. We at HP Canada, along with our strong network of channel partners, understand these distinctive needs and challenges. Our dedicated teams are here to assist leaders and entrepreneurs in selecting and implementing the right technology solutions and services for improved productivity, security, collaboration and efficiency.
We understand that as business owners, you already work tirelessly to maintain and grow your businesses. Embracing technological changes might seem daunting, but with access to the right tools and support of a partner network, doing so can transform your work environment into one that is more meaningful and fulfilling, allowing you to focus on essential operations that matter most for your business. My advice is to not be afraid of change, but to lean into this as an opportunity to elevate your business to new heights.
John Cammalleri
Head of Commercial Channels and Interim Managing Director, HP Canada
John Cammalleri, Head of Commercial Channels and Interim Managing Director of HP Canada, is a veteran of the Canadian IT industry with more than 30 years of experience.
As Interim Managing Director, John leads the Canadian Sales organization spanning Personal Systems, Print and Print Solutions, Poly Collaboration Specialists, and Retail and Commercial Channels. Specifically, within HP Canada’s Channel and Commercial Sales organization, John is responsible for the performance of HP’s Resellers, Managed Services Providers, Alliances, and Distributors, as well as managing Small and Medium Business customer segments across Canada.
Prior to HP, John has held several leadership positions at companies including Oracle, Samsung Electronics, IBM, and Merisel. In 2022, John was awarded the Channel Daily News (CDN) Lifetime Achievement Award in honour of his many contributions and was recognized by industry peers.

