Your thoughts on winning the CanadianSME National Business Award
Receiving this honor is both humbling and energizing, inspiring us to continue growing. It validates countless hours of collaboration, creativity, and courage, reminding us that when purpose and passion align, extraordinary results follow. This award is more than a trophy; it is evidence that a clear vision, relentless curiosity, and unwavering commitment to your unique value can elevate even the smallest ventures to national recognition—as long as we remain true to our roots. We celebrate this achievement with gratitude for our team and partners, and we look forward to embracing future challenges with the same dedication and spirit and optimism.
A special message or advice to small business owners
“Success is the sum of small efforts repeated day in and day out.” — Robert Collier
The best advice I received is to stay consistent: success is not about being the smartest person in the room but about persevering with grit when others quit, learning from setbacks, and maintaining momentum. Surround yourself with people who lift you higher, stay curious about your customers’ needs, and never underestimate the power of empathy. Success is defined not by team size or budget but by the clarity of your purpose and the impact you create. Keep dreaming big and move forward every day.
The Experience Advisors
Jessica Cryer is Managing Partner of The Experience Advisors (XA), a consultancy turning customer and employee experience visions into action. A seasoned entrepreneur, she founded and scaled XA into a trusted advisory partner for public and private sector clients across Canada. She brings creativity, resilience and empathy to every engagement. A devoted mom, she applies the same passion and insight at home.
