From one business owner to another, congratulations on another year of operations. 2022 marked our first true foray into “normalcy” – a return to in-person meetings and social events, retail and restaurants operating at full capacity and excitement from the public to experience life as it once was. As a result, this year was fast-paced, intensive and full of learning. And to me, that’s what makes being a business owner so exciting – overcoming challenges, adapting to the market and evolving is why we do what we do.
As business owners, each year brings us our own set of challenges and our own set of opportunities, and that’s the growth we need to lean into. For 2023, I encourage us to think about how we can get ahead of solving the problems that our clients and customers rely on us for. For me, I am always results-driven. I think about what we need the end result to be and then devise a strategic plan to get there. I find this helps my team and me not only avoid getting stuck in the weeds but allows us to stay proactive versus reactive. Book meetings with your top clients and customers right off the bat to address what they hope to achieve in the year ahead, and then work backwards from there.
For 2023, I also encourage fellow business owners to tune out some of the noise. Because of social media, there is immense pressure to mirror what our competitors are doing, be it commenting on current events, running similar promotions or campaigns, or even offering similar services. Social media is an incredible tool for inspiration and connection – leave it at that. You can’t be everything for everyone, so focus on YOUR expertise, what YOUR clients/customers are looking for and what YOUR end goals need to be and don’t get caught up in what everyone else appears to be doing.
I am excited about the opportunities for us going into 2023 and wish you a happy holiday and a happy new year and look forward to all of us growing, evolving and learning together.
Natasha Koifman
President, NKPR Inc.
Natasha Koifman created NKPR in 2002 to combine her two passions: sharing stories of substance and championing important causes. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, advertising, talent, marketing and digital agency with offices in Toronto and New York, representing over 40 diverse national and international brands. This year, Natasha and the agency celebrates its milestone 20th anniversary marked by a legacy of trusted strategic counsel, innovation, entrepreneurship, and philanthropy.
Recognized as one of Canada’s most powerful and innovative women in public relations, Natasha has been honoured with awards including 3x Women’s Executive Network (WXN) Most Powerful Woman in Canada, Notable magazine, BizBash and others.
