Sourcing Sustainable Promotional Products in the Ethical Swag Way

Canadiansme Small Business Magazine

Ethical Swag is North America’s leading distributor of sustainable promotional products ethically sourced from suppliers and is the smart, modern, and sustainable way to buy products online.  

In a world where “greenwashing,” or the practice of a company creating the impression that its products are more environmentally friendly than they actually are, is prevalent, Ethical Swag is building a different kind of business where they provide customers with trusted, easy-to-find options that best reflect their brand values. 

As a Certified B Corp, they opened up and were audited to a global sustainability standard, so the customers know they are trustworthy. Built with a DNA to focus on people, planet, and profit, Ethical Swag is set out to be wildly successful, so they can use that success to have an impact on their staff, clients, communities, and world. 

Ethical Swag only works with suppliers that have passed strict audits related to social compliance, environmental impact, product safety, supply chain security, and product quality. They handpick ethically sourced products and look for sustainable goods made of recyclable, organic, or biodegradable materials. They keep a close watch on their carbon footprint when shipping and ensure there is no greenwashing with their suppliers. Even though it is complicated labor, they are committed to their duty and responsibility of completing that cross-checking. 

They have catalogued the selection of items on their site as products made by BIPOC, Indigenous, and refugee women, products that are recycled, organic, biodegradable, vegan, certified B corp, and trending. They have vetted their products for quality, price, and all other things important to customers. They stand behind what they sell and always look for new and innovative products, that are “tried, tested, and true” swag and sure to work.

Image Courtesy: https://ethicalswag.ca/

Ethical Swag is a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, the community, and the environment and are a community of leaders driving a global movement of people using business as a force for good.

Ethical Swag possesses a number of certifications, like 

  1. BEF – Bonneville Environmental Foundation

BEF is a non-profit organization that sells green power products to public utilities, companies, government organizations, and individuals. It was established in 1998 to promote watershed restoration efforts and discover new sources of renewable energy. They trade Renewable Energy Certificate (REC), a legal mechanism representing the environmental benefits associated with one Megawatt-hour of electricity generated from a renewable energy resource. Ethical Swag has purchased RECs to cover the energy consumed during their operations (electricity, commuting, travel, shipping, etc.).

  1. PLEDGE 1%

Ethical Swag is proud to support the PLEDGE 1% Movement, a project that encourages, informs, and equips every business owner, organization, and worker to be a force for good.

  1. PPAI – Promotional Products Association International

The association PPAI provides essential information and resources to help the success of its members in the Swag Industry. Swag refers to the promotional items many companies employ to market their brands. These branded promotional gifts are distributed to a company’s staff, clients, and potential clients to boost brand awareness and engagement, drive sales, and expand into new markets. 

Image Courtesy: https://ethicalswag.ca/

Members participating in a series of educational training sessions on product safety regulations, State Regulations, Prop 65, and other topics receive the We Are Product Safe Aware Certification.

4. Women Business Enterprise Canada

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization that opens the door for Canadian women-owned businesses to supply chains across Canada, North America, and globally. It accredits Canadian B2B companies that are at least 51% owned, managed, and controlled by women and links them to supply chains used by the private and public sectors. Their accreditation is supported by leading Canadian businesses like BMO, TD Bank, RBC, TELUS, Rogers, Bell, and others. It is based on the Women’s Business Enterprise National Council (WBENC) US model and global supplier diversity criteria.

Ethical Swag offers multiple ways their customers can purchase products from them. 

  • Bulk Swag offers an option to buy products and get them delivered in bulk to one address, like the office. It is ideal when the customer needs full control of the products and will distribute them themselves. 
  • Swag Packs From Scratch build the perfect swag pack for a campaign, virtual event, client appreciation, or employee engagement. They customize the swag, kit the packs, and ship them to the required addresses.
  • Preset Swag Packs- Preset Swag Packs are designed by their product curators and are excellent if you need to buy swag quickly.

Ethical Swag easily builds loyalty and brand awareness with clients, staff, influencers, and other stakeholders by providing useful, current, and desirable high-quality ethically sourced swag. Along with such services, they cover the organization’s artwork design, inventory management, and custom online swag stores. 

Ethical Swag guarantees a smile for who is building and receiving the Swag Packs. To know more about their products and packages, visit their website, https://ethicalswag.ca/

The available options for sustainable and ethically sourced products should be verified before use. To know more about such trusted and certified swag companies, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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