As spring nears and before flowers start to bloom, it’s time to refresh your company’s promotional stock and give it new life. Whether you’re a small business or an established company, promotional products can increase engagement, boost sales, and create lasting impressions for your clients and team members alike.
At Innovatex Solutions, we believe in customizing your promotional products to increase your brand equity. We help our clients source promotional products that are useful, make you feel good, and get remembered.
Did You Know: “83% of people say that they are more likely to do business with a brand after receiving a promotional product.” (Source: ASI)
And it’s a fact that promotional products are the ONLY form of advertising that a) lasts longer than an ad and b) you get a thank you for. Plus, they stand the test of time. We all have at least one piece of swag that we received years ago – caps, sweaters, pens. Promo products work.
Ready to spring into action? Here are 10 promo trends that we’re seeing this spring and beyond:
10. The Great Outdoors
Spring is the time when many people like to get outside, especially if you’re dealing with Canadian temps. Gardening and urban gardening is having a resurgence with green thumbs spending hours unwinding and getting their hands dirty – literally. We love logoed herb planters which are convenient and easy-to-use for novice gardeners to pros. And who doesn’t like fresh herbs?!
9. Spring Sport
Speaking of outdoor time, team activities continue to gain popularity among teams of all sides. They promote active lifestyles, team building, and having fun. Yoga mats, resistance bands and fitness towels help connect your brand with healthy lifestyle goals, and at Innovatex, we are Pickleball fans and have all the gear to prove it! It’s a statement when we hit the court!
8. New Drinkware
You can never have too many water bottles. Water bottles continue to trend in promo products, and we don’t see that shifting anytime soon. From insulated to travel, spill-proof straws, and multi-use, we can help you customize and personalize just about any water
bottle you dream about. Maybe add one to everyone’s desk to encourage hydration as the seasons change.
7. Earth Day is Every Day
Earth Day is April 22, but better-for-the-planet items are appreciated year-round. By choosing sustainable products, your clients and team members are reminded that your business has the earth in mind. Check out clothing made from recycled material, seed paper, and products made from bamboo, cork, canvas and more.
6. Write Your Next Chapter
Spring is a natural time to start something new, including a new journal or notebook. Options to personalize, add a letter, or tip-in sheet are always available.
5. Spring OOTD
Refresh your promo apparel with seasonal staples like lightweight jackets, raincoats, embroidered caps. Golfers? Why not step out in style with custom polos? If your game is rusty, at least you’ll look great at the next tourney.
4. Bee Sweet, Bee Happy!
We always love surprising our office guests with a delicious treat like branded cookies, candies, or chocolate, of course! Consider adding spring flavours like lemon, lavender, and honey and look to Canadian companies for local batches.
3. Tech is a trend that won’t go away
Surprise, surprise. Tech isn’t going anywhere when it comes to promotional products, but new tech is where its at. Consider useful products that will be appreciated by the user like soundproof headphones, chargers, battery packs and earbuds.
2. Under my Umbrella, eh?
You never know when you’ll be stuck in a downpour and a good quality umbrella can save you from being a soppy mess before your next meeting. It’s also a great parting gift to visitors. At Innovatex, if it starts to rain, we always offer our guests a branded umbrella. It’s a small gesture that gets remembered and reused repeatedly.
1. New Pens
We will never stop talking about pens, because we all need one. There’s nothing like writing with a silky-smooth pen and taking pride in the fact that your logo is on it. This spring consider making a fresh statement with a pen that perfectly aligns with your brand. Pens can be a cost-effective way to make a statement, introduce your brand, or as a takeaway item. Don’t forget about them!
Spring is also a prime time for trade shows, sales conferences and workshops. If your business has signed up as an exhibitor for a trade show, consider updating your booth look with a well-branded tent, signage and accessories to create a cohesive look.
Feeling inspired? The Innovatex team is ready to make spring your season to shine! Call us for a free consultation.
