With 2023 in the rear view mirror, it is time to start thinking about success in 2024. Marketing will play a key role in helping small businesses grow and adapt. With advances in generative AI, small business owners now have information and tools that can help them compete with larger companies when it comes to marketing efforts like social media, email marketing, and SEO!
Make is a point to start learning how to use tools like Chat GPT, Copy.AI and more to help with images and content creation, as well as planning your strategy and learning new skills. Many tools such as Canva and even iContact have added powerful AI tools to help you grow your business. Make sure to try iContact for your email marketing campaigns.
Email marketing should be a major pillar of your marketing efforts. This marketing channel offers the best results for your efforts and is easy to use as it is affordable. Some key things to remember for your email campaigns is to have effective subject lines, engaging and valuable content, as well as a strong call to action. Go beyond the basics with segmentation and automation to help send the right message, to the right person, at the right time.
I would like to thank the CanadianSME organization for allowing me to share my knowledge with the small business community.
Here is to much success in 2024 and beyond!
Hank Hoffmeier
Sr. Manager of Marketing and Operations, iContact
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
