Industry veterans Ania Gilbert and Cynthia Yan join as Vice Presidents, bringing decades of leadership in PR, brand marketing, and client strategy
Swerve Strategic Marketing, a leading full-service public relations, influencer marketing, event marketing and digital marketing agency, today announced the appointment of two new vice presidents to its senior leadership team. Ania Gilbert joins as Vice President, Business Development, and Cynthia Yan as Vice President, Client Services. These strategic hires reflect the agency’s continued growth and commitment to delivering integrated communications solutions that drive results for clients across North America.
Ania Gilbert brings over a decade of experience in the PR agency world, having held senior roles at leading agencies including Talk Shop and Pomp & Circumstance. She has led integrated campaigns for global brands such as Lavazza, Foodtastic, Bacardi, and Canadian Tire, and is known for her results-driven approach to communications and business development. In her new role, Gilbert will lead agency growth and partnerships, helping Swerve expand its client portfolio and strategic reach across key sectors including toy and baby, consumer tech, and lifestyle.
Cynthia Yan is an accomplished brand strategist and communications expert with more than 17 years of agency experience. She brings a creative, omni-channel approach to client work, with a proven ability to design bespoke campaigns that resonate with North American audiences. At Swerve, Yan currently leads a portfolio of marquee accounts including Swatch, FUJIFILM, Playmobil, and EBGames. Her broader career includes work with luxury and lifestyle brands such as BOSS, Casamigos Tequila, Club Monaco, Ermenegildo Zegna, Porsche, and Tatcha. In her role, Yan oversees the agency’s account teams, driving operational excellence and fostering innovative, tailored solutions for clients across toy, baby, retail, consumer tech, and CPG.
“We’re entering a new era of growth at Swerve, and bringing in leaders like Ania and Cynthia is a key part of that evolution,” said Andrew Wagar, President & CEO of Swerve Strategic. “Their deep industry expertise, strategic thinking, and client-first mindset will strengthen our leadership bench and accelerate our momentum across North America.”
Swerve’s expanded leadership team reflects our commitment to delivering high-impact, results-driven work across North America—powered by strategic talent and smart investments in AI, not just added headcount.
About Swerve:
Swerve Strategic Marketing is a leading integrated communications agency with 15 years of experience delivering full-funnel marketing solutions that drive brand success. With deep expertise in PR, influencer marketing, affiliate marketing, digital marketing and events , Swerve Strategic helps brands navigate the evolving media landscape and connect with audiences at every stage of the customer journey. To learn more visit www.swervestrategic.com.
