After the past few challenging economic years, small businesses in Canada have proven themselves resilient. From supply chain issues to changing consumer behaviours, small business entrepreneurs have proven through their hard work, dedication and resourcefulness that they’re here to stay.
I have witnessed firsthand how our small business customers have adapted to the changing world around them. We saw one Vancouver shop build a thriving online charcuterie kit business in response to a decline in corporate events. One interior designer turned her maternity leave side-hustle into a full-service design offering for her family’s architectural firm. They optimized their online tools, created new websites and social media accounts, and increased their online business offerings to stay engaged with the evolving needs of their customers.
And these digital adaptations paid off. In 2023, GoDaddy conducted a survey of Canadian side-hustle owners and found the majority credited the growth of their business to their website. This was especially true among younger side-hustle owners between 18 and 34, with 65 per cent saying their website was the most important channel for their side-hustle.
With more tools, resources, and support available than ever before to help small business owners and entrepreneurs pursue their dreams, 2024 presents a shining opportunity to continue building business momentum or get new ideas off the ground.
At GoDaddy, we have been expanding our services to empower the everyday entrepreneur. We recently released a Small Business Generative AI Prompt Library – featuring more than 130 thoughtfully designed prompts across 17 categories – to help entrepreneurs get helpful results out of the use of artificial intelligence tools. We’re also working on new ways for small businesses to harness generative AI through our tools, including the Instant Video feature within GoDaddy Studio, built to help small business owners meet the growing need for video-based digital marketing by easily creating social media and video content.
It’s an exciting time to be an entrepreneur and small business owner and GoDaddy is here to support them on every step of their entrepreneurial journey. We can’t wait to see how unstoppable entrepreneurs will succeed in 2024!
Young Lee
Canada Market Lead, GoDaddy
Young Lee is a seasoned marketer with over 19 years of extensive marketing experience in the technology industry. Due to her personal entrepreneurial endeavours and growing up with a family that ran a small business for many years, Young has a passionate connection when seeing small business owners create and thrive doing what they love. Currently at GoDaddy, she leads the Canadian business as Market Lead and also drives business growth, helping small businesses grow using GoDaddy products and tools in Canada, UK and Australia.
