Technologies such as artificial intelligence are becoming more plausible in the real world with products and services including them to enhance consumer satisfaction. Before we realized it, digital transformation crept up slowly and became an irreplaceable part of our lives. Now, it plays such a prominent role on every front that you cannot think of replacing them. And with the long list of benefits they come with, why should you?
Forbes writes, “Technology should be used to foster open communication among team members and between you and your business partners. Seventy percent of customers still prefer human interaction over-communicating with bots, and your colleagues and partners are no different. Customers want and expect digital engagement across a wide variety of channels, but they want these channels to supplement or lead to more impactful human interactions, not replace them entirely.”
Digitization is the key to any successful business. With the influx of new digital technologies, cloud computing services, artificial intelligence, automation, and robotics, the world has definitely moved to a different level. With time, these technologies have taken over the world and we have become more dependent on them than ever before.
Productivity
In this day and age, there are numerous productivity tools that can help you increase productivity in your organization and keep a check on it in order to get better results. Some areas in which productivity software can help are listed below:

- Time tracking to analyze where the most amount of time is spent and where you need to work on.
- Project management, task management, and email management.
- Easily share tasks and other important documents.
Finance
Again, there are numerous tools present in the market today that can help you with managing your company’s finances quite easily. Some areas where these tools can come in handy are mentioned below:
- Reduce cost by using online invoicing tools
- Keep track of your budget.
- Handle taxes and other important documents.
- Use the software to sell online and create a new income stream.
- Share everything digitally with less hassle.
Marketing
Marketing and that too efficiently can help you streamline your businesses and reach a wider potential customer base. In line with this, there are several tools that can help you in this aspect:
- Create and design a marketing plan.
- Distribute content on the website.
- Distribute content across different social media channels.
- Promote your business online using effective strategies.
- Create campaigns and advertising strategies for online marketing.
- Collect emails to send out personalized offers.
Customer Service
Customer service is probably the most important aspect for any business because they want people to keep coming back to them. So, there are many such online tools and software that can help you in this aspect of your business as well.

- Use different social media channels to conduct customer surveys in order to provide personalized service.
- Use surveys and other forms to get invaluable customer feedback.
- Set up an online help desk or ticket system to handle customer issues.
To Wrap It Up
Softwares make it easier for people to work from home, saving money on office space and utilities. Other than that it also helps you in saving time and other micro-management tasks. All this will only add up to productivity and efficiency. For more such informational articles, don’t forget to subscribe to the CanadianSME Small Business Magazine.