The single most important thing you can do for your business in 2024

The single most important thing you can do for your business in 2024

It’s January, top of mind for Canada’s small and medium-sized businesses is how to get and stay ahead by taking advantage of the market opportunities 2024 presents. As companies set goals and strategize for the year ahead, we see industry across the country faced with a pressing challenge – the anticipated labour shortage predicted in 2023 has arrived. In the latest report from Statistics Canada we see a clear increase in the number of businesses citing the recruitment of skilled workers as an obstacle.

Access to dynamic talent could be what makes or breaks an organization in the year ahead and business leaders across the country are faced with some tough questions. How will you compete, launch new research or deliver successful innovation projects? Do you have the budget? Do you have the knowledge and expertise in-house to get the job done? Where and how will you find the right people to drive your business?

The single most important thing SMEs can do to set themselves up for success in 2024 is ensure steady access to skilled labour and the fresh thinking they bring. We know SME owners and entrepreneurs in the innovation space have big, meaningful ideas, but often they are working with limited resources and financial constraints. Connecting you to the right talent is key. 

As Chief of Business Development at Mitacs I’ve seen firsthand the impact access to the right talent can have for the success of businesses across Canada. By accessing Mitacs’s extensive network and experience within Canada’s innovation ecosystem, our SME partners are connected to world-class talent – a skilled workforce with the tools and experience needed to foster new research and development and to grow productivity. With over 25 years of experience connecting industry partners to top talent, Mitacs can help solve your most pressing challenges, allowing you to take your organization to the next level. Not only do we match your business to the best fit talent and skillset, we also provide funding, investing in your business success.

This is the year to discover how fresh and funded talent can support your business goals. If you have a project, idea, or business challenge in mind for 2024, let Mitacs help you get started. Visit www.mitacs.ca/discover-business


Tash Ismail

Chief Business Development Officer, Mitacs

A seasoned Executive and consultant, Tashmia currently serves as the Chief Business Development Officer at Mitacs. Here she leads a large team operating across all 10 provinces, and works towards building and connecting knowledge networks to drive innovation with impact, nationally in Canada, and internationally with partner countries. Mitacs is a critical nexus point in enabling industry, academic institutions and government to work together towards aligned goals in driving industry innovation, productivity, growth and a prosperous society for all.

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