Thoughts On Business Leadership By Michelle August

Small Business Canada

Michelle August – Founder of SPINCO

Michelle August has been a devoted athlete since she was a child. At three years old, she began water and snow skiing. She played soccer throughout her childhood. And she followed this up with basketball in high school and university. Then, in 2014, she turned her passion for fitness into a fully-fledged business idea and launched SPINCO, a cycling studio in her hometown of Kelowna B.C. At the time, she was only 22 years old.

Fast forward to today, and SPINCO is the largest and only national indoor cycling studio, spread across the country in 12 different locations, all thriving on a high dose of team spirit, motivation, and positive attitudes. As a fitness guru and business owner, Michelle has tons of insight on launching your own company, achieving your own goals, and how to give back to the community. Read on as we chat about all things fitness, business, and spin.

What is your definition of Leadership?

Leading by example, showing how not telling. Empowering those around to take initiative and be proud of their work and ideas.

What are the most important values and ethics you demonstrate as a leader?

I believe the most important value all leaders should demonstrate is ; honesty, respect. I grew up being told “treat people the way you want to be treated” and I’ll never forget it. 

How do you encourage the development of your employees?

I encourage the development of my employees by enabling them to take tasks right to the finish line, allowing them to stumble and make their own mistakes/decisions along the way. Having your team learn from their own mistakes will enhance their productivity and quality of work in the long run. 

What is your advice to Canadian business owners during the COVID-19 Pandemic?

Our resilience is being tested right now, the way we show up for our team and community will be a huge testament to who we are as leaders. At SPINCO our goal is to come out of this one the other side stronger than ever, it is our job to make sure your team has a place to come back to.

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