Thoughts On Business Leadership By Rick Moore

Small Business Canada

Rick Moore – CEO, ActionCOACH, Canada

Rick has over 37 years of unique business experience. He has financed and advised companies big and small, both public and private. Rick specializes in helping owners and management teams get a handle on cash flow and their individual roles in driving the profitability of their business. With those building blocks in place, Rick is able to help the business maximize its value when sold.

In his long career, Rick provided start-up capital and ongoing advice to companies whose market caps now exceed $3 billion CDN. He also co-founded a private equity firm and played a large role in raising investment capital and the acquisition of four portfolio companies. The first acquisition that Rick sourced won the 2017 Private Capital Market Association Deal of the Year award in Canada.

Rick is the author of the book Scale-Up to Sell. He is an accomplished speaker and contributor to Canadian SME Magazine and Business Edge Magazine.

Rick is a father of two and a devoted husband. He is a two-time Ironman Canada finisher and has competed in the New York and Chicago marathons.


What is your definition of Leadership?

Leadership is about how you treat those you are expected to lead. A leader is not the smartest person in the room but rather surrounds themselves with and promotes a culture of, smart and talented leaders within a team framework. A leader is empathetic, not sympathetic, a leader listens 80%, speaks 20%, a leader celebrates his team wins, a leader is grateful, thankful and supportive.

What are the most important values and ethics you demonstrate as a leader? My values are that my people are the business. I treat them with the respect and care that is required for the business to run effectively. Ethically, it is about truth and frankness being at the forefront of all you do. With those aspects in place, what you give you will get in return.


How do you encourage the development of your employees?

All employees must know they matter in the daily work we do, they know their role, they are supported and they are rewarded. We celebrate the wins, we learn from the missteps but we never play the blame game. When encouraged to step up and take charge, employees will shine and so will the results of the business.


What is your advice to Canadian business owners during the COVID-19 Pandemic?

First and foremost that you are supporting your employees, your customer and their respective families. This is where a plan is paramount, if one was in place chances are you are faring better than if one was not. However, if not in place, now is the time to seek advice and adopt a 90 day plan at a minimum. If layoffs are inevitable, support the employees to the best you are able, offer them assistance in filing for any government assistance and let them know you are there for them if they need help. As far as your customers go, stay in touch, convey your situation, new hours, closures and any aspect that may affect the customers’ lives with your business situation. Communication is the key, offer advice, payment options and any services you are still able to provide. The way you treat your employees and customers in times of crisis will determine how they will respond once things are back to normal.

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