Despite economic uncertainties and rising inflation, the entrepreneurial spirit in Canada remains undeterred. Whether turning a side hustle into a full-time business or launching something new, 2025 presents unique opportunities to take control of your financial future.
Small businesses are the backbone of Canada’s economy, fostering job creation, innovation, and community resilience. Despite challenges like inflation, new data found nearly 91% of small business owners are optimistic about growth in 2025. And, these small businesses make a powerful impact on their communities. In fact, for every $1 spent at a small business, 67 cents stays within the local economy.
If you’re considering starting a business, here are some tips for success:
Start Small and Focus on What You Do Best
Don’t spread yourself too thin. Begin by honing in on your core strengths, highlighting what’s unique about your product or service. Starting small allows you to fine-tune your offering and test the market before scaling up.
Harness the Power of Technology
Today’s tools can help automate the areas of marketing with the most friction, like creating content or choosing the right channels. From email to social media to SMS and more, the right marketing tools can help reach the right people at the right time so you can engage your audience and drive sales—without needing to be a marketing expert.
Prioritize Customer Relationships
Your customers are your greatest asset. Build strong, lasting relationships by offering excellent service and staying engaged with them. Use email marketing to keep them informed, build loyalty, and encourage repeat business.
Stay Lean and Focused—Be Resilient
The road to success will have its challenges, but small businesses are known for their resilience. Keep operations lean, stay flexible, and be adaptable. Don’t let short-term obstacles derail your long-term vision.
At Constant Contact, we’re here to help small businesses succeed. Our tools make marketing simple and effective—so you can focus on what you do best. With passion and persistence, 2025 could be the year you turn your entrepreneurial dreams into reality.
Amanda Parker
Canada General Manager at Constant Contact
Amanda Parker is General Manager of Canada at Constant Contact, a small business marketing solution that makes marketing easy and effective for small businesses and nonprofits around the world. Based in Toronto, ON, Amanda brings her deep passion for small businesses to Constant Contact’s Canada team, championing their growth through powerful online marketing tools. She previously served as Chief Growth Officer at FundThrough, helping small businesses bridge cash flow gaps. As a former entrepreneur, Amanda has also built and sold two companies and collaborated with major brands like Intuit, Microsoft, Pepsi, and 20th Century Fox—always focused on empowering businesses to thrive.
