Your website is nothing but a direct extension of your small business and reflects your identity, services, values, and character as a brand. Especially for small businesses, it’s important to get as many potential customers as possible to your website as a website helps spread your brand message to audiences that you might not otherwise be able to reach (e.g. a brick-and-mortar store). Someone looking for exactly what your business has to offer.
There are plenty of ways you can accomplish this. If you want to increase your website traffic to attract potential customers and drive profits, here are a few methods that are proven to give you fruitful results.
- Write Meaningful Content
One of the finest ways to steer traffic to your website is via organic content. This particular type of content is free and can be easily found by users using keyword searches. It may be on a blog, knowledge base, or resource page on a website. After starting a blog, you should start writing posts using keywords, phrases, and questions that you use frequently.
Then optimize your blog post for SEO by including the most searched keywords in the title, text, URL, and meta description. Being at the top of the front pages of search engines can help you get hundreds of clicks per month on a single blog post.
- Try Guest Blogging
Guest posting can immediately increase traffic to your site. Guest blogging allows you to get links back to your site from other sites hosting your content. In fact, many marketers use this strategy as an inbound marketing method. According to one success story, guest blogging increased search traffic by 340% and attracted over 100,000 site visitors per year.
In terms of SEO, search engines can give your domain a higher ranking if your site has backlinks from trusted organizations such as blogs and publications from big companies. That said, you need to choose your guest blogging platform wisely. You can team up with other sites that cover similar topics or are in the same industry. Also, writing in your area of expertise will allow you to create authoritative content that demonstrates your credibility.
- Repurpose Your Content
You don’t always need to create more content to drive traffic to your site. One recommended way to get the most out of your existing marketing materials is to repurpose them. For example, you can transform your articles into social media infographics to get creative with your content strategy and update your blog posts. Diversifying content types can help you reach more people and boost traffic to your website. Whatever you create to drive traffic, you need to make the most of your content. Don’t use the content only once. Use across multiple channels and that too at minimal cost.
- Create Eye-Catching Visual Content
This tactic allows you to get more links and ads on other sites that help steer traffic to your website over time. Of course, you can’t attach visuals to the types of content people like.
What types of visual content can you sketch out? Perhaps you should think like this:
- Data visualization related to niche markets.
- Infographics that help people quickly learn about complex topics.
- Your business may be featured on other sites with photos that can be licensed through Creative Commons.
- Link Internally
When you link to another resource in the same domain on a page, this is called an “internal link”.
Internal links are a way to drive web traffic when your website sends “link assets” to other articles you link to. When a blog post receives multiple backlinks, it gives out a strong indication to search engines that the page is highly important.
Also, since text plays an important role in SEO, you’ll want to include relevant anchor text in your links. The phrases you use should be similar to the keywords you’re targeting to help your bot associate your article with your keywords. Let’s say your blog is using the ten-page cluster model. In this case, add more links to the main page to emphasize their importance in the cluster. In addition to this SEO boost, it also increases traffic to your landing pages as readers can navigate to your internal product pages or articles.
- Use SEO Tools
Bulk keyword searches, tracking page rank, changing locations, featured snippets, backlinks, and more can be difficult and tedious. That’s why you should use a keyword research tool to automate, track, and report on important changes to your website.
If you have a clear understanding of why your strategic article or product page is dropping from the rankings, it will be better for your web traffic and you will be warned to correct it.
- Create Targeted Social Media Ads
Organic social media marketing is a great way to steer traffic to your website. However, they are often limited to showing content over and over to the same followers. By running paid ads and sponsoring social media posts, brands can reach new audiences at scale.
There are various social media channels like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, and more. Choose the one where users spend the most time. All you have to do is test different channels and then reallocate your budget and time to the network that provides the highest quality of traffic.
Every business owner is busy today, but it’s important to take the time to bolster your website. You might have one of the best websites in the world, but people don’t know how great that site or company is if you don’t steer traffic. It’s an important part of making your business thrive. By following these steps, businesses can expect to drive their newly launched website traffic over time, ensuring robust business growth.