To the small business leaders of Canada, thank you for continuing to power our economy and our everyday lives. I hope this message finds you in good health and that you can look back at 2024 as a year of meaningful innovation and growth for your business and your customers.
To amplify that innovation and growth heading into 2025, I’d like to recap three advantages that I see so clearly radiate through the ADP Canada small business clients I speak to on a daily basis.
Energy. Small businesses bring an unmatched, unflappable energy to the business every single day. It’s infectious. Employees feel it, partners feel it, customers feel it. It cultivates motivation and loyalty. Continuing to fuel your small business with this energy day in, day out will put your business on a path to unfettered growth.
Passion. What makes small businesses special is the team’s shared passion for the product and mission. There was a problem that you wanted to solve, perhaps stemming from a personal experience. When it’s in the foundation, passion can build great things. Never forget why you started your small business. Consider it in every decision you make.
A Culture of Care. Small businesses win in the margins. Each client is heard. Solutions are designed through listening. Attention to detail is obvious. This is all driven by your passion and understanding of the problems your small business is solving for. Keep a culture of care at the center of your small business and customers will notice.
I see the values above in the small businesses I talk with, but they are here at ADP Canada as well.
ADP started as a small business in 1949. 75 years later, our values haven’t changed. We continue to champion small businesses. When you partner with ADP Canada, you get a partner who cares. We’re here to listen. To support your growth every step of the way.
On top of this, ADP Canada can support your business in 2025 with some of our unique advantages. Our unmatched data. Our global experience and expertise. Our technology that can scale with your business.
In 2025, lean into your advantages and find new ones to drive growth. I wish you a healthy and prosperous new year both personally and professionally.
Mohamed Basma
General Manager Small Business Services, ADP Canada
Mohamed Basma leads the Small Business Services division for ADP Canada and oversees the complete client journey from implementation to Service. Mohamed’s mission is to make sure our Small Business Clients are satisfied and successful with their HR and payroll management solutions.
Mohamed joined ADP in 2018 as Vice President of Service Strategy and Operations and held multiple roles including leading the Outsourcing Service Organization and then leading Service Delivery for our Small Business, mid-market, up-market and nationals segments.
Mohamed lives with his family in Toronto, ON. He is a passionate cyclist and participates in cycling events to create awareness such as the “Ride to Conquer Cancer” from Toronto to Niagara, and “Cycle for the Cause, the NorthEast AIDS Ride” from Boston to New York.
