A special IWD message from Celine Lee

Embracing equity is welcoming diversity and inclusion within all corners of work, society and culture. As a woman in a typically male-dominated industry, it’s not necessarily so much about the large, obvious examples of inequality that one experiences, but the small and seemingly trivial habits of the industry that are inherently problematic. Being bold, persistent and following your passion while focusing on your long-term goals – but staying flexible with how you get there – is important. Simply having the experience of being a woman can be helpful to bring a perspective of the underrepresented to the table. The issue is not necessarily about proving how a woman can be better at the job than a man, but how positive reinforcement of new ideas and innovations can lead to improved performance, increased success, company growth, more profits, and an overall higher-performing business.


Celine Lee

Country Manager, Alexa Canada

Celine Lee is the Country Manager for Alexa Canada at Amazon, driving product management, consumer engagement and new business development to delight customers in Canada with voice first interactions. Her experience at Amazon spans across multiple fields including tech and devices, deals and events, international expansion, customer insights, and robotic fulfillment. Prior to Amazon, Celine spent 4 years in Japan focused on autonomous driving research and development for passenger cars. She has an MBA from the Tepper School of Business at Carnegie Mellon and a MSc in Microengineering from the École Polytechnique Fédérale de Lausanne.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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