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Women Entrepreneurship

A special IWD message from Ginette Adragna

The technology industry moves forward in so many ways – yet progress for increasing women’s representation in the...

CanadianSMEPublished March 10, 2023 · 1 min read
A special IWD message from Ginette Adragna

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In this article2 sections
  1. Ginette Adragna
  2. Vice President & General Manager, CDW Canada

The technology industry moves forward in so many ways – yet progress for increasing women’s representation in the sector has slowed. We must continue to work toward inclusion and equality for all. As innovators, our instinct is to dive in headfirst to combat challenges such as this, but as industry leaders, we need to remember that approaching from a place of empathy is key to success as well.

It is a fact that having diverse representation is a cornerstone to growth. Now is a time to reimagine how businesses can drive greater success with inclusive workplaces. That includes welcoming coworkers from all walks of life and recommitting to your business’ DE&I framework.

The women of Canada’s technology sector may be small in numbers, but we are mighty. As we navigate this turbulent time, I urge leaders, decision-makers and mentors to uplift those around us. We will get through this storm, together.


Ginette Adragna

Vice President & General Manager, CDW Canada

Andria Barrett is a Community Advocate & founder of The Diversity Agency, a Speakers Bureau and Consulting firm in the GTA.  Andria’s current focus is on supporting women-led entrepreneurs through mutual aid.   She sits on several boards & committees, including  the Culinary Tourism Alliance, PACE (Project for the Advancement of Childhood Education) and Help A Girl Out (HAGO).  Andria has been appointed as a member of Humber’s Program Advisory Committee (PAC) and is an Activator with SheEO/Coralus and a member of the Banker Ladies Council of Canada.

In 2021 & 2022, Canadian SME named her as one of the Most Inspiring Women Entrepreneurs & Business Leaders and In 2022 was the winner of the Rotman Family Entrepreneur of the Year. 

CanadianSME

With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.

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