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Women Entrepreneurship

A special IWD message from Mandy Rennehan

"One woman in the trades is an Army, simple. There were very courageous and audacious women before me,...

Christa MartinPublished March 8, 2022 · 1 min read
Small Business Canada

Small Business Canada

“One woman in the trades is an Army, simple. There were very courageous and audacious women before me, who, if I use a house as an analogy… bust through the front door, creating a path for myself and for future generations to walk through that door, lift the windows to let that old stink out, all in order to set a new standard and status-quo filled with acceptance, love, inclusivity, and resiliency.“


Mandy Rennehan

The Blue Collar CEO | CEO & Founder of Freshco

MANDY RENNEHAN is a sought-after speaker, philanthropist, award-winning entrepreneur and trade-industry ambassador who runs a multi-million-dollar retail renovation company named Freshco (not the grocery store). As an LGBTQ business leader, her personal passion is promoting the trades as a career option for men and women. In Canada, Rennehan is a lead advisor in the federal government’s national campaign to encourage apprenticeships and promote the skilled trades. She has received numerous business awards, including Canada’s Most Admired CEO, the Toronto Region Board of Trade Business Leader of the Year Award, the RBC Canadian Women Entrepreneur Momentum Award, and a Top 25 Women of Influence Award, among many others. She is also the host of HGTV’s new renovation show, Trading Up, which debuts in spring 2022. Her book, The Blue Collar CEO will be on sale April 19th, 2022, and is currently available for pre-order through multiple retailers including Indigo and Amazon. For a full list of book retailers visit: harpercollins.ca

Christa Martin

Christa Martin is a Chief Outsiders CMO based in San Diego, California. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand. More info at www.chiefoutsiders.com.

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