As a female business owner for the past 20 years, the theme for this year’s International Women’s Day #EmbraceEquity really connects, as it digs into gender equity, the process of fairly allocating resources, programs, and decision-making without discrimination. When launching my PR agency in 2002, providing an equitable workplace and meaningful opportunities that would allow all genders, but especially women, to grow and thrive, was a core mission and something I personally invest a bulk of time towards. As we grow, we continue to prioritize providing staff of all genders with inclusionary programs and opportunities and are committed to having an equitable hiring process in place.
Founder and President of NKPR
Natasha Koifman created NKPR in 2002 in order to combine her two passions: Shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, artist management and digital agency with offices in Toronto and New York, and experience representing over 40 diverse national and international brands.