A special IWD message from Natasha Koifman

Small Business Canada

It’s important to challenge the bias this International Women’s Day and every day. Having owned and operated my own business for 20 years, there have been many times that I’ve both seen and experienced biases in the industry. Breaking down those barriers was both challenging and rewarding. Know that growing a business takes time and patience. Be yourself, YOU are your own superpower. Embrace what makes you unique, always trust your gut instinct, and strive to break the glass ceiling – better yet, live life like there is no ceiling. And live it without paying any attention to any bias.

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Our content acknowledges the strength of the ardent entrepreneurs and their lifelong experiences of the marketplace that help them build successful business empires. Our belief in productive learning and providing inclusive content is why we have plans for a wide spectrum of activities that incorporate everything from reading to prolific networking. 

CanadianSME

A special IWD message from Natasha Koifman Click To Tweet

Natasha Koifman

President of NKPR

President of NKPR Inc, Natasha Koifman sat down with CanadianSME to discuss how she got started with her company. Her advice to leverage social media especially during times of crisis and effective strategies she recommends implementing into your business when marketing.

Natasha created NKPR in 2002 to combine her two passions: sharing stories of substance and championing important causes. Recognized as one of Canada’s most powerful and innovative women in public relations, Natasha has been honored with awards from the Women’s Executive Network (WXN), Notable magazine, BizBash, and others.

A sought-after speaker and commentator on public relations, marketing, popular culture, and fashion, Natasha writes a regular column for Huffington Post and is a frequent contributor to Entertainment Tonight Canada and Newstalk 1010 radio.

Believing strongly in giving back, Natasha is the President of the Board for Artists for Peace and Justice Canada and on the Board of Directors for APJ USA. She also supports various other charities working to improve the lives of others. Natasha divides her time between Toronto and New York City.

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