Access, Opportunity, and Women’s Advancement

A professional headshot of April Marshall, Vice President of Inside Sales at HP Canada, with text celebrating International Womens Day 2026, on a pink background with the CANADIANSME logo.

This year’s International Women’s Day theme, Give to Gain, inspires us to transform our commitment into meaningful action reinforcing that investing in women is not just the right thing to do, it’s the key to unlocking new possibilities and a brighter future for all.

Our latest HP Work Relationship Index revealed that only 15% of Canadian knowledge workers report having a healthy relationship with work. Yet, 85% of the factors that shape our experience at work are within an organization’s control. Culture, leadership, resources, and opportunity are key factors that drive change and influence outcomes.

To truly close the fulfillment gap, we must be intentional about how we support women across every stage of their careers – through mentorship, sponsorship, skill development and visible pathways to leadership. Representation matters, but advancement matters more and I encourage leaders to advocate for a woman’s next opportunity. When we give access, visibility, and support, we all gain.

At HP Canada, we believe performance and people go hand in hand. When women are empowered with the right tools, trusted with meaningful responsibility and supported by leaders who listen, innovation accelerates and teams perform at their best. When women rise, workplaces strengthen. And when workplaces strengthen, businesses grow.


April Marshall

Vice President, Inside Sales, HP Canada

April Marshall is an accomplished corporate sales professional who currently serves as the VP of Inside Sales for HP Canada, where she leads a dynamic 40-person sales team responsible for delivering against HP’s One HP integrated product and solutions offering to increase market share and revenue targets across a multi-million-dollar portfolio. With thirty years’ experience spanning sales, marketing, supply chain and management, April is recognized as a proven leader dedicating the past two decades to guiding and expanding HP teams.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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