AI-powered Ads Agent replaces hours of manual campaign setup with a single conversation
Amazon Ads today announced the international expansion of Ads Agent, its AI-powered expert that automates the most time-consuming parts of campaign management and simplifies how advertisers plan, launch, and optimize campaigns in Amazon DSP, to advertisers in Canada
Ads Agent combines agentic AI with Amazon’s first-party insights to execute complex advertising tasks across the campaign lifecycle. Accessible through a conversational interface in English, the tool helps advertisers move from intent to action by understanding goals expressed in natural language and translating them into concrete steps in Amazon DSP.
Translating a media plan into a live DSP campaign has long been one of digital advertising’s most labor-intensive tasks. Re-entering budgets, flight dates, targeting parameters, and campaign structures manually—one ad group at a time—can take hours per campaign.
How Ads Agent Simplifies This
Create campaigns from a media plan: Advertisers can ask Ads Agent to turn a media plan into ready-to-launch campaigns. Upload a spreadsheet or select a plan from Ads Planner, and the agent ingests budgets, dates, goals, inventory, and targeting. It then generates campaign and ad group structures—names, budgets, pacing, and targeting—and returns them for review. Advertisers can edit and approve before anything is built, then add creatives and tracking prior to launch. Ads Agent streamlines manual setup and reduces errors, while keeping campaigns aligned to the original media plan’s strategic objectives.
Campaign targeting: A crucial part of campaign management is the time spent on ongoing optimization. What previously took some advertisers more than 30 minutes to manually sort through tens of thousands of audience segments is now a single click — Ads Agent pre-populates based on campaign settings and instantly provides relevant audience segments and keywords. Advertisers
65% of advertisers in the US saw improved delivery rate when using Ads Agent’s recommendations and achieved on average an 18% reduction in CPM (cost per thousand impressions) and 16% reduction in CPA (cost per acquisition).
Optimize campaigns at scale: Tasks that used to take 30–45 minutes per change (exporting to spreadsheets, editing line items individually) now take under 5 minutes. Advertisers simply type a natural language instruction like “Pause all line items with ROAS less than x2” and Ads Agent surfaces the impacted campaigns and applies changes upon approval.
Before Ads Agent, setting up a DSP campaign meant manually creating dozens and dozens of campaigns one by one–a process that could take hours, said Uri Gorodzinsky, Managing Director, Amazon Ads Canada and Mexico, now, advertisers can upload their media plan, Ads Agent builds the full campaign structure, and they review and approve. Hours of manual work are turned into minutes of conversation, making advertising more efficient, more performant, and simpler for advertisers.
The result is a guided, conversational experience that replaces hours of manual configuration with a streamlined workflow, helping reduce errors and improve data quality.
Accelerate insights with Amazon Marketing Cloud (AMC)
Ads Agent is also available to advertisers in Amazon Marketing Cloud (AMC), Amazon’s clean room technology for analytics and audience creation. As datasets grow larger and more complex, custom analytics queries can take hours or days to land on the right code. Ads Agent streamlines SQL query generation, insight exploration, and product guidance using natural language, enabling users to get actionable insights faster—accelerating time-to insight and supporting smarter campaign decisions.
Ads Agent is available now in Canada to all Amazon DSP self-service users, at no additional cost.
Learn more about Ads Agent.
About Amazon Ads
Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step.
For more information about Video Generator, visit https://advertising.amazon.com/en-ca
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