Blending Art and Compassion: The Success Story of Ladies Love Units

Blending Art and Compassion: The Success Story of Ladies Love Units

In their interview with CanadianSME Small Business Magazine, Kevin and Willie, the co-founders of Ladies Love Units, shared their inspiring journey and the unique fusion of their backgrounds in cosmetology and interior design that has contributed to their brand’s success. Willie’s early experiences with doll hairstyling laid the groundwork for his cosmetology career, while Kevin’s understanding of color theory greatly influences their custom color services. Their combined talents and shared passion led to the creation of Ladies Love Units, a business venture deeply rooted in their artistic pursuits and desire to impact lives positively. They described the emotional journey of creating the first wig for Kevin’s sister, a pivotal moment that shaped their company’s ethos of empowerment and compassion. Ladies Love Units is renowned for its custom, handcrafted wigs, tailored to each client’s unique needs, especially those undergoing medical treatments. The support from a FACE loan enabled them to expand their business, establishing a flagship store and gaining legitimacy in their field. Looking forward, they aspire to innovate in the medical wig industry and extend their reach to cancer treatment centers, continuing their mission of providing high-quality, personalized hair solutions and bringing hope to those facing hair loss.


Your personal journey and partnership are both inspiring and unique. How have your individual backgrounds in cosmetology and interior design contributed to the success and distinctive approach of Ladies Love Units?

Our journey toward success has been subtly shaped by the unique tapestry of our backgrounds. In the tender years of childhood, Willie’s innocent play with dolls unknowingly laid the foundation for his illustrious cosmetology career. His delicate hands, meticulously cutting the long tresses or transforming straight hair into playful curls, were early manifestations of a passion that would later become the cornerstone of our artistic endeavors at LLU.

Similarly, Kevin’s profound understanding of colour theory emerged as a hidden gem, an invaluable skill seamlessly transferred into the vibrant tapestry of custom colour services that define our offerings at LLU today. His comprehension of hues and tones, once an unassuming asset, now contributes to the kaleidoscopic beauty we bring to our clientele.

When we embarked on the journey of Ladies Love Units, it was not merely a business venture; it was an extension of our souls. LLU became the embodiment of our shared passion, an ode to the desire to carve out better lives for ourselves and those we touch with our craft.

Individually, we stand as formidable forces, each possessing unique strengths and talents. However, it is in our partnership, fueled by a shared vision and an unwavering commitment to excellence, that we find unparalleled proficiency. The symphony of our talents harmonizes to create an orchestra of success, where each note contributes to the grandeur of Ladies Love Units.

Blending Art and Compassion: The Success Story of Ladies Love Units
Image Courtesy: Ladies Love Units

Our journey has been more than a business endeavor; it has been a testament to the power of collaboration, resilience, and the pursuit of excellence. The success of Ladies Love Units is not just a reflection of our individual achievements but a testament to the magic that happens when two hearts beat in unison toward a common goal. Our partnership, forged in the fires of ambition and fueled by the desire to excel together, is the driving force behind the triumphs that have adorned the path of Ladies Love Units.


The origin story of Ladies Love Units is deeply moving. What were the emotions and challenges you faced while creating the first wig for Kevin’s sister, and how this experience shaped the ethos and vision of your company?

The genesis of Ladies Love Units was a heartfelt response to a poignant moment in our lives—a testament to love and an ardent desire to empower our sister during her challenging times. Simultaneously, Kevin and I found ourselves standing at life’s crossroads. Dissatisfied with the monotony of a purposeless job, Kevin would often find solace in tears while sitting at his desk, cognizant of my twin sister’s battle against illness. It was a stark realization that life demanded more.

Blending Art and Compassion: The Success Story of Ladies Love Units
Image Courtesy: Ladies Love Units

In a courageous leap, we relinquished the unfulfilling job and birthed LLU. Witnessing our sister’s pure joy and newfound confidence became a transformative moment, igniting a profound sense of duty within us. This duty surpassed familial ties, urging us to share our artistic gifts with the world—one custom unit at a time. The smiles that consistently grace the end of our appointments echo stories of triumph over adversity, serving as a heartfelt reminder to persevere and never abandon our dreams.


Ladies Love Units is known for its handcrafted, one-of-a-kind wigs. Could you elaborate on the process of creating these custom units, particularly how you ensure they meet the specific needs and preferences of each client, including those undergoing medical treatments?

Every handcrafted unit at LLU is a testament to our personalized approach, born from a meticulous consultation with our team—whether in person or virtually. This intimate session delves into the intricacies of our clients’ lives, allowing us to tailor a unit that seamlessly integrates with their unique requirements. The client’s lifestyle becomes a guiding force, influencing the type of unit we bring to life—be it a removable one for nightly ease or a securely affixed one for those who prefer continuity.

In our bespoke creations, the client wields the power to dictate every aspect—length, density, texture, and color—ensuring that each unit is a singular masterpiece. For those grappling with hair loss due to medical treatments, our compassionate recommendation often aligns with recreating a unit mirroring their original hair. This not only restores confidence and pride but also infuses a newfound vitality, offering hope and an extra dose of resilience during challenging times.


As recipients of a loan from FACE, how has this support influenced the growth and development of Ladies Love Units? What were the pivotal ways in which this funding helped you in expanding your product range and services?

With profound gratitude as beneficiaries of a loan from FACE, we’ve turned dreams once deemed impossible into tangible realities. The pinnacle of our achievements materialized with the establishment of our flagship store, LLU&Co. From a humble 150 sq/ft room, we now proudly own the entire store, a testament to our journey of growth. The FACE loan not only facilitated transformative renovations, breathing new life into a location stagnant for 15 years, but it also bestowed upon us a sense of legitimacy. No longer do people or prospective clients question our worth; instead, they recognize and respect the ground we stand on, affirming the impact of FACE’s invaluable support.

Blending Art and Compassion: The Success Story of Ladies Love Units
Image Courtesy: Ladies Love Units

Looking forward, what are your long-term goals for Ladies Love Units? Are there any new initiatives, product innovations, or expansions you are planning to further enhance your mission of providing high-quality, customized hair solutions?

In the tapestry of 2024, we envision weaving profound changes into the fabric of the medical wig industry. A heartfelt commitment propels our mission—to illuminate the path for those grappling with hair loss, revealing alternative avenues beyond conventional choices. It’s a narrative that transcends mere business aspirations; it’s about kindling hope and awareness. Our resolve is to initiate the groundwork, becoming storytellers of resilience, sharing the tale of our medical glue-less units. With unwavering purpose, we aspire to extend our reach to a sacred space—a new LLU haven within the compassionate walls of a cancer treatment center. It’s not just about expanding a business; it’s about extending a hand, offering solace, and reshaping the narrative for those navigating the challenging journey of medical hair loss.

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