Brightly: The Expert Recruitment Agency 

Small Business Canada

Brightly is a boutique recruitment agency helping high-growth startups hire top talents to scale their business meaningfully. 

They have been in the recruiting industry for over a decade and connect companies with people who can help them grow in areas like demand generation, growth marketing, product management, and human resources.

The Honest and Transparent Hiring Agency

Brightly helps startups and growing businesses hire the right people at key points in their growth. It was founded on the belief that mindful, nurtured candidate relationships and assessments make for stronger long-term hires.

The connections they make for their clients aren’t based on luck but on a deep understanding of people’s needs and a compassionate, honest understanding of both the candidate and the company.

Brightly helps identify the candidates who can lead and support their teams toward greater collaboration, performance, and resilience.

A Unique Approach To Job Hunting

Brightly follows a structured and transparent approach in each step of their recruitment process for better results. They understand the company’s requirements by starting the process with a search intake session to better understand your team’s required skills and needs.

Brightly gives a detailed market analysis to explain who is right for the role and what is possible for the position. This helps narrow down the search and make it as effective as possible.

They blend transparency and aspiration to help the ideal candidate see their goals reflected in the company’s ambitions. They give a position specification that expresses what they are looking for and highlights key details about the business, product, and culture that are crucial to attracting the best talent.

They identify candidates by using insights, form a longlist of candidates from their database and vast networks, and provide the company feedback on what the candidates say about the position and the company. In addition, Brightly provides honest reasons as to why the job vacancy did not attract candidates if there was a delay in candidate response. 

Carving Her Niche In The Industry

Brightly was founded by Sarah Brekelmans, who wanted a brighter way to hire. With over a decade of experience, she is the principal recruiter at Brightly and has helped startups and scaleups grow their marketing, product, UX and analytics teams. 

Sarah began her career in public relations, where she spent years pitching stories to journalists for big brands and found success with extensive media coverage in key outlets such as TSN, Globe and Mail, National Post and more. 

She got interested in recruitment after personal experience of being headhunted and hired through recruitment agencies. However, she found that the client and candidate experience could be improved significantly and decided to reimagine the conventional recruitment space by carving out her own approach.

Sarah founded Brightly on the belief that success follows when companies are consulted with honesty and candidates are cared for. During her career, she collaborated with pre-seed startups adding their first hire and with prominent high-growth companies scaling beyond $100M RR. She prioritizes long-term needs in her process and takes the time to see that companies and candidates meet their requirements.

Sarah is committed to improving hiring quality through her company by helping people make real connections that help companies scale and candidates grow. She is especially passionate about supporting women in tech and helping them find roles that recognize the value of diverse perspectives.


An Expert In The Industry

Brightly is particular about specialized and focused recruitment. This means that they take on search mandates that they know inside out, focusing on roles where they have real industry experience or that they’ve spent years mastering in the recruitment space. 

Their areas of expertise include:

  • Growth Marketing
  • Demand Generation
  • Marketing Automation
  • Content Marketing
  • Product Marketing
  • E-Commerce
  • Product Management
  • SEO/SEM
  • UX Research
  • Public relations/influencer relations
  • UX/UI Design

Brightly is an industry expert in articulating your needs for today, sourcing candidates with unexpected backgrounds, and ensuring you’re equipped for the diverse skills you need for tomorrow. They offer transparent, rigorous advice honed through lived experience and understanding.

Brightly fosters genuine connections with clients and candidates that illuminate your values, culture, and growth potential. For more information, visit their website at https://brightlysearch.com/


The right hiring practices are crucial for the success of any business. To read more about these interesting businesses, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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