Celebrating Women: The Power of Authentic Connection

Celebrating Women: The Power of Authentic Connection

Vulnerability in leadership is key to building trust and connection. As a female media leader and working mother, sharing our imperfections and challenges humanizes us and inspires others to do the same. Together, we are more powerful, authentic, and impactful. On Women’s Day, let’s remember the power in coming together to support and lift one another. We rise by lifting others.

Empowerher is a thriving community of Canadian women in the media and tech industry that come together to foster growth, share knowledge, and champion each other’s success. When women support other women, amazing things happen. Let’s commit to lifting each other up and breaking down barriers in the industry.


Shannon Lewis

President at Canadian Media Directors’ Council

An executive communications leader, with 20+ years of international experience in the Advertising, Media and Communications industries. Passionate and driven. Shannon champions CMDC’s business objectives with sound strategy, inspired creativity, and humanity.CMDC actively operates to ensure a fair & progressive marketplace on behalf of their clients, agencies, and media partners. CMDC members account for 92% of the total media ad spend transacted annually in Canada. In 2020, that was over $10 billion invested in the Canadian economy, Canadian jobs and communications infrastructure.

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