In an exclusive interview with CanadianSME Small Business Magazine, John Cameron, the Executive Director of TechConnex, shares his journey of fostering growth, innovation, and collaboration within the technology sector. With over 40 years of experience, John has led the charge in creating a dynamic and supportive community for tech professionals. He discusses how TechConnex’s member-driven approach, through peer groups and networking, helps businesses thrive in today’s ever-evolving tech landscape. John offers insights into the value of shared knowledge, the importance of meaningful connections, and the role of peer learning in navigating industry challenges and achieving business success.
John Cameron has been a senior level executive in the technology sector for over 40 years. Over the last few years, he has been involved in working with a number of venture capital firms focused on start up and scale up organizations and turnaround scenarios. He was CEO of a Boston MA based software development company that specialized in artificial intelligence/machine learning that was sold to Microsoft and Executive Vice President, responsible for worldwide operations, of a company acquired by Genesys/Alcatel. He also owned his own company, a network systems organization that was sold to a large conglomerate. In his 20-year involvement with the telecommunications industry he held positions as Vice President and General Manager of Octel Canada, President of Lucent Technologies Canada and President of Avaya Canada. He most recently held the position of CEO, for an on demand, cloud-based software development firm specializing in solutions for intelligent call routing and dynamic call management. He has also served on a number of not-for-profit boards serving in various roles as board chair, secretary and treasurer. He is presently volunteering in the role as Executive Director of TechConnex (www.techconnex.ca) a technology association.
TechConnex has been supporting businesses for over four decades. What do you believe sets TechConnex apart as a member-driven community, particularly for organizations within the tech sector?

We believe in the power of connection, shared knowledge, and collective growth. Our community is built on the foundation of supporting each other’s success and overcoming challenges together.
TechConnex, a 43 year old technology association, has established a collaborative support environment to allow our members to Connect, Share, Learn and Grow. We run a series of twelve different Peer Groups every month including programs for CEOs, Women in Technology, Artificial Intelligence, Cybersecurity, Sales, Marketing, Leadership Skills, that provide an impactful learning experience with a strong focus on personal and business growth and skills development for organizational training and coaching. Our mission is to help individuals and businesses within the technology sector become more innovative, collaborative and successful by fostering an inclusive, diverse, and vibrant support ecosystem. Our overall focus is on connecting people, to encourage inspiration and creativity in the workplace.
Peer groups are a cornerstone of TechConnex’s offerings. Can you share how these groups foster innovation, collaboration, and personal growth for members? Are there any success stories or examples you’d like to highlight?
Through access to coaching, training, and development opportunities, members of TechConnex continuously enhance their leadership skills and capabilities. Leveraging the power of great connections, our members build meaningful relationships that transcend professional boundaries, enabling them to tap into diverse perspectives and wisdom.
The following is a testimonial from one of members:

Being a TechConnex member has been an incredibly rewarding experience. One of the standout benefits is the access to peer-to-peer programming. These monthly sessions have been instrumental in promoting personal, professional, and business growth. It is a fantastic opportunity for education, knowledge sharing, and networking on a recurring basis. The engaging discussions and practical insights shared during these events have been crucial in helping me stay updated with industry trends and best practices.
Additionally, the specialized programs on management, sales, marketing, and addressing trade and government issues have equipped me with the necessary tools to navigate business challenges and achieve success. These programs have provided me with actionable strategies and techniques that have been directly applicable to my daily operations, helping me to drive growth and innovation within my organization.
Arik Kalininsky
CEO
Dalikoo
The tech industry is constantly evolving, with new challenges emerging regularly. How does TechConnex help its members navigate these obstacles and stay ahead in a competitive landscape?
At TechConnex, we foster a culture of shared learning experiences, where individuals benefit not only from their own expertise but also from the collective wisdom of their peers. Our supportive peer network serves as a guiding force, helping members during times of uncertainty navigate hurdles and solve current and ever changing, emerging business problems with innovative solutions.

Networking is a key aspect of TechConnex’s mission. How does your organization facilitate meaningful connections among members, and what impact have these networks had on businesses within your community?
At TechConnex, we facilitate meaningful connections by creating dynamic spaces for collaboration, peer learning, and shared problem-solving. We embrace different perspectives and experiences, recognizing that it is through this diversity that we can collectively drive meaningful change and innovation.
Through our peer-to-peer groups, industry-specific roundtables, and leadership forums, members engage in open, candid discussions that spark new ideas, challenge conventional thinking, and foster innovation. Our vibrant network extends beyond the confines of our community, linking tech leaders, entrepreneurs, and decision-makers to valuable partnerships, mentorships, and business opportunities. These connections have directly contributed to business growth, strategic collaborations, and the exchange of critical industry insights—helping our members stay ahead in an ever-evolving tech landscape.
As the Executive Director of TechConnex, what advice would you offer to small and medium-sized businesses looking to grow and thrive in today’s dynamic environment? Are there any final thoughts you’d like to share with our readers?

In today’s environment of tremendous uncertainty, it is not uncommon to feel alone when facing a challenge. To some people, with nobody to turn to, addressing issues can be a complicated task, especially if one lacks experience with the problem in question. When you are part of a Peer Group, it is akin to having built a team of support around you, and in many cases, your peers may either be concurrently going through similar problems, or have already gone through them and would be able to provide advice and support! Even just knowing that you are with other people who are facing similar challenges is liberating, and can allow you to help each other in finding a solution. Consider experiencing a complimentary TechConnex Peer Group to Connect, Share, Learn & Grow.

