In this exclusive interview with CanadianSME Small Business Magazine, Gargi Modi, Founder of GM Digital Inc., shares her journey from building a thriving digital marketing business to helping small and medium-sized businesses (SMBs) grow through ethical, results-driven strategies. With over 7 years of experience in Canada, Gargi’s dedication to transparency, trust, and client success has earned her recognition as a passionate advocate for businesses in diverse sectors, from healthcare to e-commerce. Here, she discusses how SMBs can leverage tailored marketing solutions and digital innovation to achieve sustainable growth and make a lasting impact in their industries.
I am Gargi Modi, originally from India and now living in Canada for the past 7 years. With an MBA in Marketing, I am a passionate and ethical digital marketer dedicated to helping businesses grow through genuine connections and data-driven strategies. As the founder of GM Digital Inc., I built the company from the ground up, achieving $60,000 in revenue within the first year—proof that ethical marketing and real results go hand in hand.
My journey is deeply personal, shaped by my family’s legacy of hard work and resilience. I believe in doing marketing the right way—focusing on transparency, trust, and strategies that truly serve businesses and their customers. Over the years, I’ve had the privilege of traveling to more than 30 countries, which has given me a deeper understanding of diverse cultures and global consumer behaviors. Whether it’s SEO, content marketing, or social media, my goal is always to create meaningful impact and long-term success for my clients.
How do you approach creating customized digital marketing solutions for small and medium-sized businesses in diverse industries, such as healthcare, engineering, and e-commerce?
We create customized digital marketing solutions for SMBs by conducting industry-specific research, identifying and segmenting target audiences, and aligning strategies with business goals & objectives. For healthcare, we focus on trust-building through SEO and content marketing; for engineering and IT, we leverage thought leadership on LinkedIn; and for e-commerce, we implement data-driven ads and automation. Our approach integrates multi-channel marketing, CRM automation, and performance tracking to optimize results and maximize ROI.
Can you share a recent success story where your SEO consultancy and competitor analysis helped a client significantly improve their market share and online visibility?
We helped Leela Indian Food Bar grow from zero to 1,800 website users in just three months with a strong SEO strategy. By analyzing competitors and targeting high-volume keywords like “best Indian restaurant in Toronto,” we boosted their rankings and online visibility. This led to more traffic, higher engagement, and increased reservations.
How do you measure the effectiveness of social media marketing campaigns, and what strategies do you recommend for SMBs looking to enhance their social media presence?
We measure the effectiveness of social media marketing campaigns through key metrics like engagement rate, follower growth, reach, and conversions. For I Care Centre Eye Hospital, our organic strategies increased their following from 400 to 2,700 users in less than a year—a 575% growth—by creating engaging content, optimizing posting times, and leveraging audience insights. For SMBs, we recommend a mix of consistent posting, audience interaction, data-driven content strategies, and community building to enhance social media presence and drive meaningful engagement.
What key performance indicators (KPIs) do you focus on when evaluating the success of digital marketing campaigns, and how do you ensure these metrics align with your clients’ business goals?
We focus on KPIs that directly impact business growth, such as website traffic, conversion rates, lead generation, customer acquisition cost (CAC), return on ad spend (ROAS), and engagement metrics. To ensure alignment with client goals, we first define clear objectives—whether it’s increasing brand awareness, driving sales, or improving customer retention. We then track performance through analytics tools, continuously optimizing campaigns based on real-time data to maximize ROI and achieve measurable success.
As a seasoned digital marketing strategist, what final thoughts or advice would you offer to small and medium-sized businesses looking to leverage digital marketing for growth and success?
For small and medium-sized businesses, one piece of advice that I’d like to give is that digital marketing is not just an option—it’s a necessity for sustainable growth. Success comes from a strategic, data-driven approach that prioritizes the right channels, engages the right audience, and delivers measurable results. Focus on building a strong foundation with SEO, paid media, email marketing, and social engagement, ensuring consistency across platforms. Leverage analytics and automation to optimize campaigns, and most importantly, stay agile—digital trends evolve quickly, and adaptability is key. Invest in your brand’s online presence, prioritize customer experience, and let data guide your decisions for long-term success.
