In the era of digitalization dominating the Canadian business landscape, the significance of maintaining a strong online presence through effective SEO strategies cannot be overstated. This is why understanding and implementing productive digital marketing strategies, coupled with a comprehensive knowledge of SEO, are crucial for optimizing business websites. To fulfil this demand within the Canadian business realm, one organization under the able leadership of Calan Breckon — a paragon of proficiency and ingenuity. Calan began his enterprise in 2020 and has experienced a remarkable metamorphosis into a highly regarded SEO consultant. His trajectory, characterized by noteworthy accomplishments and an unwavering dedication to his clientele, provides invaluable perspectives on efficacious approaches to Internet expansion.
Mastering SEO Strategy With Finnese
The foundation of Calan Breckon’s SEO consulting methodology is precision and clarity. By collaborating closely with clients, he assists them in developing comprehensive SEO strategies that are specifically tailored to their businesses’ requirements. This entails a rigorous procedure of keyword planning, which guarantees the targeting of appropriate terms to enhance visibility on search engines. Content strategy development is an area of expertise for Breckon, in which he assists organizations in creating engaging content that generates organic traffic and connects with their target audience.
Among Calan’s many offerings are email list and podcast creation. As a matter of fact, he believes creating and maintaining an email list is crucial to the survival of any business in today’s digital age. He also takes advantage of the rising popularity of podcasts by helping customers establish and expand their own, which increases brand awareness and engagement. Having been behind the creation of two popular LGBTQ+ podcasts, Calan now uses the power of podcasting to support businesses with their SEO. Believe it or not, there is a right way and a wrong way to set up a podcast when it comes to the benefits of SEO and podcasting.
Calan Beckon’s Achievements and Milestones
It is worth noting that there are defining moments in Calan’s business path demonstrating his skill and perseverance. In 2023, he became a Certified Diverse Supplier and finished the CGLCC OUT for Business mentoring program. Shortly after, he sold out of his first business venture to his then-business partners. Included in this endeavour was the popular podcast “Gay Men Going Deeper,” which is all about personal development, mental health and sexuality for gay men, which was getting over 70,000 monthly downloads at the time of his leaving.
Calan also established “The Business Gay” podcast in 2023 to highlight LGBTQ+ businesses and supporters and still hosts this podcast today. In his first episode, he highlighted American businesswoman Amy Porterfield’s multi-seven-figure company successes. Porterfield’s “Online Marketing Made Easy” podcast is a #1 marketing podcast and one of her top five episodes is Calan’s interview with her where he talks about being curious as an entrepreneur. Calan is constantly working to positively impact the LGBTQ+ community which has included being an advisory board member for the QueerTech Quonference that was held in Montreal this past November, as well as hosting a first-of-its-kind access to venture capital event this past April in Vancouver to help connect the LGBTQ+ entrepreneurship community with much-needed access to VCs and capital within the Canadian ecosystem.
Calan Beckon’s Goals for the Future
Calan is about to embark on a new journey as the Co-Founder and COO of The Bow, a new free queer streaming platform. Together with Founder and CEO, Matthew McLaughlin, the pair aim to create a home for quality content created by queer people, for queer people.
Calan also hopes to help foster and create a fund to help support the OUT for Business CGLCC mentoring program to help see yearly funding vested back into the program in order to support each graduating entrepreneur with their first bit of seed funding, helping to strengthen the LGBTQ+ entrepreneurial ecosystem. His conviction in developing authentic connections is the foundation of his success and the philosophy that will surely propel his career ahead.
Check out Calan Beckon’s official website by clicking here.
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