In an exclusive interview with CanadianSME Small Business Magazine, Gah-Yee Won, Head of Marketing at Intuit CG Canada, discusses how TurboTax uses AI to simplify tax filing for entrepreneurs. She highlights the shift toward digital tax management and how TurboTax supports small business owners with smart tools and expert guidance.
As the Head of Marketing, CG Canada at Intuit, Gah-Yee Won is an accomplished marketing professional with extensive experience in driving growth for flagship products. Her responsibilities include formulating effective marketing strategies focusing on business model planning, customer segmentation and retention. Additionally, she oversees the creative development, paid media strategy, and analysis of mass media campaigns while leading teams responsible for lifecycle marketing, affiliates, SEO, and content.
How is TurboTax integrating AI to simplify tax filing for small business owners?
Intuit TurboTax is always putting the customer first and making sure we are offering the right products for their personal tax situations and on their preferred platforms. For small business owners, this is critical to ensure they are equipped with the right tools to operate at maximum efficiency.
TurboTax is using AI to make tax filing smarter and simpler for small business owners by analyzing a filer’s unique situation. Whether they’re a freelancer, independent contractor, or managing multiple income streams, TurboTax can automatically suggest the most relevant credits and deductions based on their type of work. This helps ensure small business owners don’t miss out on write-offs while keeping their returns accurate and compliant with CRA standards.
Combined with expert-backed products like Assist & Review and Full Service, which connect users to seasoned tax experts, TurboTax blends AI efficiency with human expertise to deliver the best possible tax outcome.
What trends are you seeing in how entrepreneurs manage taxes digitally?
We’re seeing more entrepreneurs embrace digital tools to stay organized and in control of their finances year-round, not just at tax time. Many small business owners now use online tax solutions like TurboTax to track expenses, identify deductions, and file accurately from anywhere. As more Canadians move toward self-employment and flexible work –– this shift toward digital tax management allows entrepreneurs to save time, reduce errors, and gain peace of mind knowing their taxes are handled efficiently.
How does it feel to support small businesses during Small Business Week?
TurboTax is proud to celebrate and support the entrepreneurs who power Canada’s economy all year round. Small Business Week is another opportunity to recognize their hard work, creativity, and resilience, and to remind them that they don’t have to navigate complex tax situations alone. Whether through AI-powered tools or access to experienced Canadian tax experts, TurboTax is committed to helping small business owners maximize their returns and focus on what they do best: growing their businesses.
