As we mark International Women’s Day, the theme Give to Gain resonates deeply with me because the most meaningful growth happens when we choose to uplift others alongside us.
Women entrepreneurs fuel innovation, create jobs, and strengthen communities – yet access to networks, capital, and opportunity is still far from equitable. When we intentionally give our time, our advocacy, and access to our platforms we don’t lose momentum; we multiply it.
It’s essential to ensure small businesses are part of the future we’re shaping because when women-owned small businesses are supported, entire communities strengthen and flourish.
Progress is not a zero-sum game. Collaboration creates scale. Mentorship creates confidence. Investment creates resilience. And when women succeed, they reinvest in their people, their families, and their communities.
This International Women’s Day let’s reaffirm our commitment to uplifting women entrepreneurs because when they gain access, we accelerate progress.
Heather Nobes
Vice President of Marketing at Visa Canada
Heather Nobes is Vice President of Marketing at Visa Canada, where she leads brand, sponsorship, and growth initiatives focused on enabling inclusive economic progress. A passionate advocate for women, entrepreneurs and small business, Heather believes that collaboration and access are critical drivers of long-term growth. She is committed to ensuring innovation and opportunity reach businesses of all sizes, helping communities and the broader economy thrive together.

