Give to Gain: Why Supporting Women and Small Business Uplifts Us All

A woman with short blonde hair and a black top is smiling at the camera. Text reads Heather Nobes, Vice President of Marketing at Visa Canada, Celebrating International Womens Day 2026, with the CanadianSME logo. Pink background.

As we mark International Women’s Day, the theme Give to Gain resonates deeply with me because the most meaningful growth happens when we choose to uplift others alongside us.

Women entrepreneurs fuel innovation, create jobs, and strengthen communities – yet access to networks, capital, and opportunity is still far from equitable. When we intentionally give our time, our advocacy, and access to our platforms we don’t lose momentum; we multiply it.

It’s essential to ensure small businesses are part of the future we’re shaping because when women-owned small businesses are supported, entire communities strengthen and flourish.

Progress is not a zero-sum game. Collaboration creates scale. Mentorship creates confidence. Investment creates resilience. And when women succeed, they reinvest in their people, their families, and their communities.

This International Women’s Day let’s reaffirm our commitment to uplifting women entrepreneurs because when they gain access, we accelerate progress.


Heather Nobes

Vice President of Marketing at Visa Canada

Heather Nobes is Vice President of Marketing at Visa Canada, where she leads brand, sponsorship, and growth initiatives focused on enabling inclusive economic progress. A passionate advocate for women, entrepreneurs and small business, Heather believes that collaboration and access are critical drivers of long-term growth. She is committed to ensuring innovation and opportunity reach businesses of all sizes, helping communities and the broader economy thrive together.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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