How Goodfood Is Helping Those In Need During COVID-19

Small Business Canada

Jonathan Ferrari, CEO, Goodfood

Jonathan Ferrari is changing the way Canadians eat dinner. As Co-Founder and CEO of Goodfood (, he leads a dinner subscription service that makes it easy to prepare delicious, original recipes at home using fresh ingredients sourced from local farms.

Launched in 2014 in Montreal and employing 3,000 people in Toronto, Montreal, Vancouver & Calgary, Goodfood delivers more than 3 million meals each month to Canadian subscribers coast to coast.

Jonathan and his co-founders launched Goodfood to address Canadians’ desire for healthy, fresh, and locally sourced food. Each Goodfood delivery comes with all the raw ingredients needed to cook delicious meals for the week, in exactly the right portions to reduce unnecessary waste.

What was the inspiration behind the launch of the Breakfast Club of Canada COVID-19 Emergency Fund? What were Goodfood’s contributions?

Goodfood is committed to helping feed Canadians across the country. When our long time partner, Breakfast Club of Canada, launched the COVID-19 Emergency Fund, we jumped on the opportunity to support their cause. We quickly mobilized initiatives to encourage our members to donate to the fund, with Goodfood matching up to $10,000 in donations over the past few weeks. It’s important for us to do our part to help the growing number of Canadian families dealing with income loss and food insecurity worsened by the pandemic.

What are some of the strategies that were most effective in raising funds for the foundation?

We are proud to say that the Goodfood team was able to raise $58,609 for Breakfast Club’s COVID-19 Emergency Fund through the generosity of our members and our donation matching. Getting the word out to our members through Facebook, Instagram, and the email helped us achieve — and exceed — our fundraising goals.

Goodfood recently announced its partnership with the University of Montreal Health Centre Foundation. What can you tell us about this collaboration and how you will work together to help Canadian families during these challenging times?

Our healthcare workers are the true heroes of our community, especially during these challenging times. To show our appreciation for all the healthcare professionals and volunteers working hard to keep Canadians safe every day, we partnered with Montreal’s CHUM Foundation to feed frontline medical personnel and volunteers during the month of April. We are providing these essential workers with quick and nutritious ready-to-eat meal solutions to sustain them during their shifts. We salute them for all the hard work they are doing every day and we will continue to help however we can.

On a final note, what advice can you give to other entrepreneurs that are in a position to help those in need during the COVID-19 pandemic?

We’re all in this together. Although there’s no perfect solution to address the challenges we’re facing right now, if you are an entrepreneur who is in a position to help, now is the time for you to reach out and make a difference in your community. If you have the resources, identify organizations that need assistance, help them raise funds, mobilize your teams to come up with initiatives, and volunteer if you can. There’s a lot we can do together. As they say, there’s never a lack of resources, just a lack of resourcefulness. We need to be resourceful now more than ever.
Let’s work together to flatten the curve and help our communities.

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