If you’re a small business in Canada, you’re probably grappling with the challenge of popularizing your brand and attracting buyers. Building a loyal customer base might seem like a far-fetched idea in the early stages of a business, especially when you have limited funds.
you’re a small business in Canada, you’re probably grappling with the challenge of popularizing your brand and attracting buyers. Building a loyal customer base might seem like a far-fetched idea in the early stages of a business, especially when you have limited funds.
But don’t worry! We have compiled a list of strategies you can use to catapult your brand towards the visibility it needs to become popular, without burning a hole in your pocket.
Create a Solid Online Presence
We’re in the middle of flourishing digital goods and services market. A great website and solid social media presence is essential to getting your name out there, especially if you’re a Canadian small business, since over half of the country’s consumers are shopping online. Investing in an easy-to-navigate website and giving customers a valuable online shopping experience will ensure they remember your name and come back and buy more from you.
Invest In SEO Services
Making a website is just half the job. The real challenge lies in making sure your target audience actually sees it. This is where SEO, or Search Engine Optimization, comes into play. For example, if you run a small business in Canada selling handmade soaps and have a website, a solid SEO strategy will ensure that when someone searches for handmade soaps on Google or Yahoo, your site will be among the top search results your prospective customers see.
Make Your Brand Recognizable
Online retailing is convenient, but also more competitive than ever before, with both big and small businesses in Canada plunging into the game. It is therefore crucial to create an unforgettable brand. To ensure that your website stands out, invest in a well-thought-out logo and give your website a distinct aesthetic by using impressive fonts and colors. My personal experience is that catchy, interesting content is also a big draw of successful websites.
Provide Flawless Customer Service
One feature of business that remains constant whether you’re retailing online or offline is the need for good customer service. Most people are likely to shop from a site that guarantees good service, even if they can find better discounts elsewhere. Personally, we’re in agreement with this majority. Businesses that reply to reviews left on their website and genuinely act on the feedback will earn more loyal customers that businesses that don’t. According to recent surveys, about 55% online shoppers are with us on this.
Diversify and Expanding Your Market
Ever wonder how retail giants like Amazon manage to get the kind of turnover they do? The answer lies in the sheer range and diversity of the products they offer. Constant innovation is the key to a successful online business. Coming up with newer products, expanding services, experimenting with sales strategies and website features will keep people talking about your website – and keep them coming back to it.
Making a small business popular requires more smart work than hard work. If you have the right game plan and are willing to invest wisely, taking a few simple steps just might make your small-scale enterprise the next big thing in the market.
