Innovating with Integrity: Alexandra Sabin’s Approach to Elderly Care

Innovating with Integrity: Alexandra Sabin’s Approach to Elderly Care
Image Courtesy: Siaana Tech

In an enlightening conversation with CanadianSME Small Business Magazine, Alexandra Sabin, the visionary founder of Siaana Tech, shares the deeply personal and inspirational journey behind her innovative venture aimed at transforming the support system for seniors and their caregivers. Inspired by her father’s teachings on determination and the value of meaningful action, Alexandra embarked on this entrepreneurial path, further motivated by her newfound perspective on the significance of elders in society after becoming a parent. Siaana Tech, through its ANAAIS technology, seeks to revolutionize the caregiving landscape by simplifying access to flexible respite services, thereby empowering caregivers and enhancing the quality of care for seniors. Alexandra’s approach, deeply rooted in her multifaceted identity as a Black woman entrepreneur with Franco-Guadeloupean and Martinican heritage, emphasizes collaboration over competition and social progress over profit. Her leadership in tech showcases a steadfast commitment to inclusivity and societal well-being, setting a precedent for how businesses can integrate social innovation into their operations and partnerships for a more compassionate and responsive caregiving ecosystem.

Alexandra Sabin, born on February 13, 1989, Montreal, Canada, is a Canadian, whose parents are Franco-Guadeloupean and Martinican native. She is the founder of Siaana Tech, a company that offers an innovative mobile solution for community or medical-social organizations. It simplifies the process for caregivers seeking flexible respite services by facilitating direct connection with home caregivers, thus improving the accessibility and efficiency of services.

She did not hesitate to launch into entrepreneurship, because she found that there were things to improve in support and help for seniors. Her objective is to create links between the elders and the new generation, because she underlines the importance of her father in her life and her journey (he is her “potomitan”).

With the Aanais project, she would like to offer caregivers accessible support that meets their needs for flexibility, because they do incredible work in the lives of people experiencing loss of autonomy. And her company want to be an actor in social progress in all societies well-being of caregivers are at the heart of concerns.

Currently the company works in partnership with the University of Sherbrooke and the “Association pour la structuration de l’organisation du répit atypique” (ASORA). The values of Siaana Tech ​​are to promote stakeholder collaboration, act with rigorous ethics, constantly innovate, and promote social progress by creating value for individuals and society.

The Siaana Tech company reflects Alexandra’s vision: combining empathy and innovation to transform the caregiving landscape.

Alexandra is a caring, passionate person who does not hesitate to be there when people need her. I had the chance to collaborate with her during the project management class at Laval University, it was an enriching experience for me. Her project has a positive impact on the lives of many people. In the future, she will be considered as a trailblazer in helping caregivers and seniors.

Innovating with Integrity: Alexandra Sabin’s Approach to Elderly Care
Image Courtesy: Siaana Tech

You’ve taken a significant step in launching Siaana Tech, driven by a desire to improve support for seniors. Can you share with us what inspired you to start this entrepreneurial journey and the role your father played in shaping your vision for connecting generations?

Since my childhood, I have always observed my father take action, look for solutions and act with determination. He instilled in me the value of “delayed gratification” as a key to success, teaching me to work with intelligence, integrity and to give meaning to my actions. Siaana Tech represents the realization of these teachings, while allowing me to chart my own path, inspired by my personal experience of caring within my family.

It was when I became a parent, shortly before the creation of Siaana Tech, that I truly became aware of the crucial importance of our elders, particularly in our vision of old age. This awareness has led me to value their contribution and to actively encourage all opportunities allowing them to share their experience, whether within our families, with younger generations, or within initiatives such as ANAAIS.


Siaana Tech introduces the innovative ANAAIS technology to facilitate respite services for caregivers. How do you see this technology transforming the caregiver landscape, and what challenges did you face in developing and implementing this solution?

ANAAIS, which means “Let’s Help Our Elders and Caregivers with the Social Internet”, represents a technological innovation serving organizational and social innovation. Its goal is to simplify the process of requesting flexible respite services by establishing a direct connection between those expressing a need and those providing a service. Thanks to the ANAAIS application, power is returned to the caregiver, allowing them to choose the time that suits them to seek help, while promoting the empowerment and accountability of caregivers and clients at home.

This system is aimed at structures offering services to caregivers and people requiring assistance. The combination of organization and technology constitutes a concrete response to the current challenges of organizations, such as organizational complexity, administrative and bureaucratic constraints, waiting lists for the provision of services, lack of flexibility and resource volatility, as well as labor shortages. ANAAIS offers a tangible perspective to caregivers in terms of home support for elderly people and/or people losing their autonomy.

However, ANAAIS is much more than a simple application or management platform. It embodies a philosophy shared by organizational managers. Its deployment requires a real organizational change, with a gain in efficiency and a better response to the mission of structures towards caregivers. Implementing ANAAIS in an organization requires leadership, vision, and a desire to break free from pre-established frameworks. It is a commitment to profound transformation, with the goal of improving support for family carers and the people they support.

It was when I became a parent, shortly before the creation of Siaana Tech, that I truly became aware of the crucial importance of our elders, particularly in our vision of old age. This awareness has led me to value their contribution and to actively encourage all opportunities allowing them to share their experience, whether within our families, with younger generations, or within initiatives such as ANAAIS.


As a Black woman entrepreneur with roots in Franco-Guadeloupean and Martinican culture, how do you balance your multiple identities—woman, mother, entrepreneur—in a field like tech, which is known for its challenges in diversity and inclusion?

My different identities often place me outside of typical expectations within the tech and healthcare ecosystem. Aware of this, I consider it crucial to cultivate alliances and partnerships with entities and individuals who recognize from the outset that, as an immigrant, a black woman, and a mother, we bring a wealth of knowledge, skills and values, which can transform the way we do business.

The entrepreneurial ecosystem is diverse and complex; it is rare to achieve unanimity. This is why it is essential to have a clear long-term vision and engage as a change agent, ready to reshape the ecosystem if the proposed one simply maintains the status quo. Ultimately, it’s about taking concrete steps to create an environment that reflects our vision and values, even if it requires rethinking existing structures.

Innovating with Integrity: Alexandra Sabin’s Approach to Elderly Care
Image Courtesy: Siaana Tech

How do you envision Siaana Tech contributing to societal well-being, and what steps are you taking to ensure these values are reflected in your operations and partnerships?

When I founded Siaana Tech, I took care to design a viable economic model in line with social progress. Our choice fell on a decentralized model, offering organizations responsibility for their own platform, their management rules, their monitoring, and quality control. This approach moves us away from the centralized and highly capitalist models that dominate today.

Our research then led us to recognize the essential role of community organizations working with caregivers, as local actors in society. Rather than competing with them, we opted for collaboration.

Furthermore, through various studies, many caregivers have expressed there is a demand for at home, unscheduled, flexible respite services adapted to emergency or crisis situations, for those in need. This required flexibility has motivated our team to rethink the status of stakeholders, to experiment with new models and to evaluate them in collaboration with researchers, with a constant search for social progress.

We quickly understood that flexibility on the part of caregivers/workers cannot be regulated by salaried employment law (without inevitably leading to the status of precarious worker on call), therefore this type of work requires the collaboration of self-employed workers (whose work must be valued, meaningful, flexible without insecurity). This aspect of the ANAAIS system is purely organizational, which is why we have entered a partnership with the Association for the structuring of the organization of atypical respite (ASORA) which supports managers of community organizations and involves them in the process of identification, selection, training and referencing of workers on the ANAAIS platforms specific to each organization.


Looking ahead, what are your aspirations for Siaana Tech, and how do you plan to expand its impact on caregivers and seniors? Are there any upcoming projects or collaborations that excite you, and how do they align with your vision for social innovation and progress?

We have given priority to the concept of flexible respite due to its unpredictability, urgent nature, and the fact it is hard to plan for. The ANAAIS system stands out for its potential ease of transfer to other services, making it an adaptable and scalable solution.

Initially tested in Guadeloupe, then in Quebec, ANAAIS opens the way to export its system to other regions. This diverse testing showcases its ability to adapt to different areas, cultures, and contexts.

I firmly believe that we can learn valuable lessons by observing the approaches taken by other countries to their aging populations and the organization of services for caregivers. From this perspective, the ANAAIS system represents a source of mutual learning, offering a valuable opportunity to enrich our practices in terms of support for family caregivers, the elderly and people losing their autonomy.

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