Lower Funnel Ad  Campaigns Benefit Publishers & Advertisers: SourceKnowledge, the Finalist for CanadianSME Business Awards 2022

Small Business Canada

SourceKnowledge, founded in 2009 by Patrick Hopf, Hector Pantazopolous, Vladimir Fessenko, and Deborah Kilpatrick, has established itself as a significant presence in the online advertising and publishing industry. As an ad network, they specialize in helping performance marketers and E-Commerce stores achieve incremental sales growth beyond the reach of Google, Facebook, and Amazon. SourceKnowledge, now a mrge company, has received recognition for its innovative solutions and has become a trusted platform for advertisers and publishers who are looking for efficient campaign management and improved page yield.

Affiliate Campaign Management is Within Your Reach With SourceKnowledge

SourceKnowledge’s advanced platform and tools are specifically designed to meet the unique needs of thousands of advertisers be it brand direct, but also affiliate marketers. The key to the company’s success is its exceptional ability to provide precise campaign management, enabling advertisers to target their audience with unparalleled accuracy and attribution. SourceKnowledge offers affiliates the opportunity to effectively reach their target customers by providing access to premium Domain Targeted traffic through a vast network of direct publishers.

A significant challenge in the advertising industry is to reach the intended audience at the optimal moment. SourceKnowledge tackles this challenge by utilizing advanced algorithms and data-driven insights. This allows advertisers to optimize their campaigns and attain the maximum return on investment (ROI) possible. The precision and optimization of their strategies result in traffic that effectively converts, contributing to the growth and success of the businesses.

Promoting the Effectiveness of Performance-Based Campaigns 

Achieving tangible results is of utmost importance for performance marketers, affiliates and E-Commerce stores. SourceKnowledge recognizes the importance of this requirement and provides a specialized solution for performance-based campaigns. Advertisers can run goal-based campaigns, where they spend based on the inventory that achieves or exceeds the set return on ad spend (ROAS) or cost-per-acquisition (CPA) goal. The SourceKnowledge platform effectively measures campaign performance in near real-time. This allows marketers to gain valuable insights into the effectiveness of their strategies with precision and transparency.

In addition, the platform’s data-driven approach empowers advertisers to make informed decisions based on data, removing the need for guesswork and optimizing the effectiveness of their campaigns. SourceKnowledge empowers its clients to make confident advertising investments by providing clear and tangible results. Clients can trust that their efforts will lead to positive business outcomes.

SourceKnowledge actively develops tools that will help their publishers maximize their revenue opportunities and optimize their performance. For example, their bid floor and Fallback URL tools allow their publishers to set a minimum rate for their traffic and ensure that their traffic does not go unmonetized. SourceKnowledge’s Rest API and programmatic integrations help their publishers automate their selling, allowing them to scale at a faster rate and increase their revenue dramatically. Tools like these continue to set SourceKnowledge apart in the ad tech industry by providing their network with greater control over their campaigns and performance. 

SourceKnowledge recognizes the power of the open web, in a company’s advertising efforts. The company works with a number of independent publishers, bringing together unique audiences that their clients may not be able to access on their own. One example are deal-centric influencers, a unique subset of micro-influencers focused on finding the best prices for popular products in apparel, beauty and more. Audiences for these influencers are often already in a purchasing mindset, leading to increased conversions for SourceKnowledge’s clients.  

Award-Winning Innovations and Recognitions 

The industry has taken notice of SourceKnowledge’s dedication to excellence and innovation. The company has received numerous prestigious awards and recognitions that showcase its significant contributions to the advertising and publishing industry.

SourceKnowledge was honoured with the Best Customer Acquisition Strategy award in 2022, highlighting its exceptional ability to assist advertisers in efficiently acquiring customers. Furthermore, the company’s inclusion in the Deloitte Technology Fast 500 list serves as additional evidence of its rapid growth and significant contributions to the tech-driven advertising industry.

On top of that, SourceKnowledge’s commitment to its clients and the community has resulted in its recognition as a finalist in the 2022 CanadianSME National Business Awards, which was held on May 5th, 2023, at the Metro Toronto Convention Centre. This recognition is a testament to the company’s dedication to its mission of empowering businesses, contributing to the growth of the industry, and fostering innovation.

If you want to learn more about their services and packages, visit https://www.sourceknowledge.com/.
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