Maguire: Bringing Quality At Affordable
Maguire is a women-owned business that strives to improve the fairness and accessibility of high-end fashion footwear. Sisters...

Small Business Canada
Maguire is a women-owned business that strives to improve the fairness and accessibility of high-end fashion footwear.
Sisters Romy and Myriam Maguire co-founded Maguire as an independent women-led company with a mission to offer high-end products at a fair price. Their intention in launching their business was to revolutionize an industry that had remained static for too long.
They wanted to rethink every aspect of the industry, from design to supply chain to in-store shopping. To facilitate this revolutionary step, the sister founders leveraged their industry work experience and a unique perspective to do all aspects of business operations in a fresh new way.
The business, established in 2016 with one product and a website, has now grown to own stores in two cities and sell products in ten countries. They continue to work to make luxury-friendly, exclusivity accessible, and fashion fair.
Designing Quality Products
Maguire designs original shoes and accessories and hand-picks craft manufacturers around the world to produce them. Then they sell directly to the customers through their website, pop-up shops, and concept stores for half the price of their competitors.
Maguire creates original and classic designs in Montréal with the thought that their customers will actually wear and cherish their products for a long time.
They are particular about ethical craftsmanship and have their shoes produced by small, family-owned manufacturers around the world. They visit every factory and meet directly with owners and staff to ensure their values and quality standards are reflected throughout their supply chain.
Maguire believes in an informed, conscious consumer. Therefore, they provide transparent pricing by allowing customers to view the actual unit cost for materials and manufacturing and the production costs on each product page. Hence, customers know exactly what they get for their dollar.
Taking Customer-Centered Approach
Maguire works directly with manufacturers to sell directly to their customers. This move cuts out agents, brokers, distributors, and other middlemen who inflate retail prices. Many of their products are made in the same factories that produce for other top names, but Maguire sells at half their prices. This means customers get the same great quality at a fair price.
Along with e-commerce, Maguire owns a boutique where customers are greeted with their signature wall-to-wall shoe closet. Here, customers get access to all their models in every size to browse and try on at their leisure. Once the customer has made their choice, they will fetch a fresh pair from the stockroom to take home. Thereby ensuring a fun, clean, and efficient customer shopping experience.
Maguire is a women-led business proud to be an original voice in an industry dominated by men. By cutting out the middlemen, they offer the best quality at a fair and transparent price to the customer. The skilled and ethical craftsmanship provides handmade products in the best high-end factories in Europe and around the world.
Maguire works to create an ecosystem where everyone wins. They acknowledge the ambitiousness of the project and strive to gather people ready to innovate and make an impact. The Maguire sisters ensure that their customers get quality or affordability without having to choose anyone.
Maguire is a Montreal-based footwear and accessory brand that is changing how you shop for shoes. To learn more about their products and practices, visit their website at https://maguireshoes.com/.
Small businesses are incorporating ethical practices and customer-centered approaches into their business operations. To read more about these brands, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.
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